Ill freely admit that for years I fought this idea tooth and nail, claiming all along the way that there was built-in equity in the TNA name that they would be unwise to walk away from. I argued that walking away from this equity over what I felt were minor grievances like the TNA acronym hurting the promotion's reputation and ability to negotiate with advertisers and sponsors due to its synonymousness with tits and ass was short-sighted and pedantic. I argued that too much time had been spent building up the TNA brand to side-step it in favor of something else that would, in effect, signal another reset. Largely because to that point, or to the various points in time this topic has come up, TNA had already gone through multiple ones, including the half-hearted partial Impact Wrestling rebrand ushered in by Mick Foley back in May of 2011. Well, I was wrong on all counts. To varying degrees depending on which aspect we're talking about, but wrong nonetheless. It's time for the TNA brand to die so the Impact Wrestling brand can live. Not because it garners lewd mental pictures of scantily clad women. It might to advertisers who know absolutely nothing about the wrestling business who've somehow managed to find themselves on a call with TNA's front office in spite of this fact a situation not likely to occur. Not because it would signal another reset. We've seen plenty of those in one manner or another, and they've held a trademark on the "Impact Wrestling" name since 2011. Fans and advertisers alike already know what "Impact Wrestling" is, so there's no year zero reset happening if they were to operate under this name and this name alone. No, it's time for the TNA brand to die so the Impact Wrestling brand can live because that built-in equity I mentioned above is gone. It's completely evaporated. The lake is dried and the soil is cracked from the scorching sun. That equity they did have is gone in the eyes of the fans who've largely left TNA in the dust. Not just the fans who TNA was trying to bring in to raise the profile of the company, but even the one million (give or take) that would tune in every week on Spike. The name TNA is synonymous with failure. It's synonymous with Dixie Carter. It's synonymous with Hulk Hogan, Eric Bischoff, Immortal, EV2.0, Vince Russo, Abyssamania, Orlando Jordan, Sean Morley, Brooke Hogan, Clair Lynch, Jenna Morasca, Jesse Sorensen's broken neck, Victory Road 2011, Pacman Jones, Bubba the Lovesponge (good God did Hogan have run of show or what!?), Destination America, and everything else that's gone wrong under Carter's watch in the last eleven years. I can't deny that the Impact Wrestling name is still mildly tainted by or with the same residue of TNA's failures, but with a full embrace of it, and only it, I still think that coupled with a potential exit of Dixie Carter from the company and with Billy Corgan as the second only President in their history, there's an opportunity here they can't afford to miss to truly, finally, emphatically reset and rebound. When you account for the actual talent on the roster and with the amount of turnover they've now undergone with so few "TNA originals" left, in a way, there's never been a better opportunity for them to completely reinvent themselves. But it starts with shedding their tumultuous past, and that starts with shedding the TNA name. In Billy We Trust.