This is the same thread that pops up any time one of these lighter or kid friendly gimmicks comes along. Jose just doesnt cater to us hardcore fans. Hes not an indie darling or remarkable character. Hes not even the best dancer weve seen in wrestling that makes up 90% of his gimmick.
The other thing he represents is a potential Latin star for WWE, though Adam Rose meets Disco Inferno meets Carlito Caribbean Cool seems like a bad place to find one. Of course, the requirement of a Latino star is for WWEs bottom line. We as fans should be less interested in the demographics and more interested in the quality of that star. Eddie Guerrero was one of the greatest wrestlers of all time and he mas Latino, he was not one of the greatest because he was Latino. Thats just part of the overall package, and not the underlying contributing factor.
No Way Jose is for the children. Why on Earth did he go over Baron Corbin? Do they see Jose as being a top guy? The answer simply is no, the answer is more complex.
Someone is WWE believes you can generate heat through losing matches. That its a good look for a wrestler to lose to an underdog, only to beat up the babyface and look evil in the process. This is why Jose went over to generate heat for Corbin.
This isnt new. The Bar just lost to Titus Worldwide while they were the number one contenders for the tag titles. Sin Cara seems to suddenly show up and pull a win over some heel who should be pushed, then vanishes off TV. Wade Barrett was often a victim of this, often while IC champion. Someone at WWE creative thinks heat can be generated from losing.
This is fundamentally backwards. In no way (pun intended) was this meant to get Jose over, this loss was meant to get Corbin over as a heel. Jose dances and smiles the kids will love him regardless.
Someone has to be the kid friendly act. Yes, Id rather my wrestling shows be balls to the walls action, but I recognize that Im not the only fan watching WWE. Id rather see anyone in Joses spot, but here we are. Maybe No Way Jose will evolve into one of our favourites? Who would have thought Aiden English would be this over with a singing gimmick? Who would have thought Drew McIntyre would return as a bruiser after 3MB. Then theres always the Jinder defense.
Give him time. Hell go away or hell sit in the undercard and eventually start a tag team. Corbin taking the L was meant to get him over. It probably wont. Corbin needs to move away from the weird loser gimmick that hes cultivated. Look at how Braun developed despite being in the favour of the WWE machine. They can do it with Corbin, but not with him constantly looking up at the lights.