Coming off the Shield, there was a chance for Ambrose to become a Stone Cold type character. Creative failed, booking failed, and he never had fully taken the ball and run with it either. His "IDGAF" stuff has never fully connected, his ring work hasn't improved much if at all. He's basically just a guy. He's not terrible. But he's not what many thought he would be, if you think back to how he was viewed 3-4 years ago. Personally, I think having him basically lose every solo feud early in his run did a lot of damage. Rollins and Bray owned him.