Someone once said "the best wrestling needs to at least pretend to be real"
That person was Bret Hart.
If anyone here's ever read his book, you'll know that he used to be the booker for Stampede Wrestling, and only lost the book because he was making regular tours of Japan, and couldn't be around to do the job on a regular basis.
You'll also know that he prided himself on how organized he was when he was booker, and how much he felt the boys in the back appreciated him as booker.
So for everyone in this thread that questions if he can do the job, this is a job he's already done.
How would he be at it in 2011 in an environment as micromanaged as the one the McMahon's have created? Probably not as good as he could if he was given free reign.
Stephanie McMahon loves her screen writers. It really doesn't matter that these guys rarely have any experience in wrestling... they might have wrote an episode of Malcolm in the Middle before, and that's what's really important.
The thing with her screen writers, is if they are successful ones, they have no reason to work for the WWE, so the ones McMahon gets aren't ever that great.
They absolutely need more of a wrestling perspective on the creative team, and Hart would be a fantastic choice. But he'd be stifled, and since he isn't a guy that NEEDS to work in the type of environment he'd be subjected to, there's no reason for him to bother.
He'd be fantastic though. The ladder match? Thank Bret Hart for that one, because he's the guy that brought the concept to Vince in the first place. The tag team division? He actually understands the importance of it. Match structure? Few know how to put a match together better than he does. Finishes? He's forgotten more than most guys ever will know. The little subtleties that can make a good moment great? Again, he understands that.
I'd think if he was on the creative team, and was allowed to do what he wanted, we'd see less of the suspension of disbelief breaking backstage vignettes, and we'd see a grittier, more realistic product, with more logic infused into it, and that's not a bad thing at all.