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Didn't Rey lose the mask in WCW to Jericho. I seem to remind a storyline back in WCW where Jericho was going around collecting Masks from superstars he had defeated.
Horrible idea, for a number of reasons.
1. The WWE doesnt have a huge, strong base of Luchadores like WCW did, so the aspect and history of the mask in the culture isnt nearly strong enough in WWE. I just dont feel like it would be a very huge deal to a vast majority of the general WWE audience. The mask actually coming off is what im on about, not the angle, I think its a fine angle, and should help jog that spanish demographic. but the mask, actually coming OFF would be a bad idea, and wouldnt be seen as very important.
2. Rey Mysterio IS the mask, and the mask is him. If he was till a spring chicken, then maybe, but he only has 1 or 2 years left in him. The guy can barely stay healthy for 6 months at a time. So its not like the character will be launched to huge new heights with his mug plastered all over the place. No way Rey Mastrio Tshirts outsell the masks at the merch table. They can get the heat for Jericho just as well with the angle itslef, not him actualy accomplishing the demasking.