wow look at you all, sooo off
the reason why most factions dont push merchandise boils down to two core things, logo and individuality. Who doesn't wont to buy a black shirt with a giant nwo logo with "4 life" spray painted under it? I liked it a lot more then the shirt featuring Hall, Nash, and Syxx. Who doesn't wont to buy a shirt with a giant DX on it followed by suck it spelled with a star? In fact who doesn't wont to buy anything with a huge letter X on it at all? Especially in the '90s. Generation X, PSX, 32x, Grafx, X-Band, The X Games, Malcolm X, the X files, American History X, and the new millennium would bring the XFL and the X-box.. Yeah you can't go wrong with an X.
I actually kinda do and kinda don't like the N shirts for Nexus. I don't care for that font, I prefer Olde English but it is to the point and identifiable. Its also good it has the Nexus motto on it because if I have to see David Otunga, Michael Tarver, and until recently Daron Young walk around with giant Ns on their chest I would like to know at least what it stands for lol.
The other problem with factions is totem pole positioning. Why would I want tobuy an Evolution shirt when I have the option of buying a giant H shirt showing my allegiance to The Game? Why would I buy a Four Horsemen shirt when the other 3 horsemen don't matter?!
When has the last time a faction has had a logo like NWO, DX, wCw, ECW/ECfnW, or the SES? How many singles wrestlers in general can truly take something simple and make it popular? Like Mysterio's mask, Sting's face, or Austin's biblical paraphrases?