"Delaying it for one night". But, if they did that, if they did what you said, then you would accuse them of being "too predictable".
When the WWE do something shocking or an unexpected run-in, that people didn't see coming, fans get pissed off because they were "played" and they didn't ask for it. But when WWE give the fans what they want, when they want, they are accused of being too "predictable". They can't win.
This is why I was against the whole carry-on with the fans, demanding that Bryan main-event and win the belt at WM. It made the WM main-event SO predictable, because the WWE was held hostage by the fans, who demanded that their chosen one win the belt that night, or they would take their bat and ball and go home. Waa! Waa!
Also, if Bray attacked Dean the next night on Raw, it wouldn't have meant as much. There is something called "creating heat". Dean Ambrose has much more reason to go after Bray for costing him his biggest match of his career so far, than if he was just randomly attacked on Raw the next night. And then you would be complaining as well, because you would still say that Bray has no reason to attack Ambrose, (even though Bray explained why, and you refuse to listen).
This is why fans are better staying in their seats, and leaving writing wrestling shows and running wrestling companies to other people. Because the fans only THINK that they could do a better job.
Any business is successful as long as they can offer what their customers want, so saying that fans of today should sit and accept what is thrown at them without criticizing anything is wrong on many levels.
As for the DB paragraph, I'll say this, I am not and wasn't a huge DB fan and couldn't care less if he ended up facing Sheamus as planned(according to dirt sheets), however, I totally understood why things were done as they were, and it actually resulted in one of the best "Feel-Good" moments possible when he overcame HHH, Orton and Batista all in one night, and got a stadium full of people to cheer after the shock of the Streak being broken earlier in the night
(a moment which could have derailed most subsequent Main Events, but one which the strength of the YES! Movement largely handled perfectly).
Seth Rollins vs Dean Ambrose was the hottest feud going in the WWE for the past few months, and the majority of WWE fans expected that it would be blown off/stretched at HiaC.
Indeed, the feud was ended, but by way of Bray Wyatt interefering.
Now, the problem in this, is that many fans wanted some sort of 'closure' to what will obviously be a virtual first-round to the Dean vs Seth feud for years to come
(because as long as they make it as nailed-on Main Eventers, they will obviously meet again), however, this one had a Fresh back-story by way of Seth Rollins back-stabbing the Shield at their highest point
(after they clean-sweeped Evolution at Payback) and sided with the enemy, thus people wanted to see Dean get his hands on Seth, and given he basically continuously was booked as an obvious second-best for the entire feud, I think many wanted Dean to get the payoff.
Thus, the Bray feud has actually not started with 'heat' as you called it...it has started with a reaction of 'meh', in that people were bummed out by the 'ending' to a long revenge feud with a random intereference in the Main Event of the HiaC PPV.
Now change his interference to Monday Night, with ppl getting a proper 'closure' to the Seth-Dean feud, and the Bray-Dean feud would start with people much more receptive to it than what has actually occurred.