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In the 80s, larger than life, comic book characters were in, in music, movies and wrestling. Arnold, Stallone, Van Damme, Norris were all characters taken out of a comic book, the same happened in wrestling, strong individuality and presence was all over our society.
Today things are different, we live in a reality world now where majority of people want to see reality, real people doing real things. You cant bring characters like Earthquake, Barbarian, Hercules today, it just would not work.
Dont blame WWE, they are actually following the times when it comes to this which is a rare thing from them. Look how long it took them to take internet seriously and accept it as part of our everyday lives.
Austin and Rock were over because they were real, themselves. Its one of the reasons why Cena has trouble breaking the mainstream barrier and making most fans cheer for him, he feels manufactored, he feels like a wrestler who belongs in 1990 in a feud with Rick Martel rather than in the year 2011 where people want reality. That is entirely different topic but somewhat related to names, even tough his name is "normal" compared to others.