The thing with AJ is that him winning the World Title doesn't mean it's a great business decision that will draw in money and viewers (which is one of the most important reasons why you put the strap on someone, I would imagine). AJ winning the belt is a feel good moment, not an investment. It's nice to see AJ with the World Title since he's the embodiment of TNA. However, you can only have so many feel good moments so you need to space them out.
In terms of value of AJ as a Champion, he'd really need strong writing to turn him from a feel good moment wrestler to an important and interesting character with depth.
When's the last time AJ's cut an amazing promo? When's the last time AJ was in a great storyline? When's the last time AJ was in a shittier storyline but made the most out of it a-la Bully Ray when he feuded with D-Von.
Personally - I can't recall. But I remember when he had a great match. It was his latest one. And the one before, and the one before.
Fact is, AJ is/was too caught up with being a wrestler and being stuck in this indy mentality, thus all those years he was booked as a pure wrestler, not an entertainer. I think now he's coming to a point where he's seeing what a wrestler should really be. He sees guys like Roode, like Storm, like Aries, Hardy and Bully and sees people whose skills as entertainers overhwelm their wrestling skills (Aries is an exception here) and they're on top of the world.
If AJ wants to be on their level, and trust me he isn't (not overall), he has to become a personality, a character and you do that through storylines and promos. Step one is for TNA to start writing good stuff for AJ. Step two is for AJ to capitalize on it. I think he's trying but it'll take time. That promo he had with Roode was straight up awkward. He was having such a hard time getting his words out, stopping mid-sentence and just shit you'd expect from Alex Silva, not AJ Styles.
I also consider the possibility of Styles actually winning this. TNA loves doing stuff like that. It won't mean jack shit in the long run, he's not winning the belt THAT soon, but just the fact that AJ is ANY kind of World Title run speaks for itself.
Either way, they're clearly going for a Roode/Styles feud so if anyone's winning this it's Storm and I imagine Roode will screw AJ in some fashion and slap the horrible stipulation on him, continuing the storyline and I am NOT interested in a Hardy vs Storm feud.
I like Storm but I'm growing a bit tired of him. He's turning in too much of a drama queen. My wife this, my daughter that, my family is important, this guy screwed me that guy screwed me. His whole charm is wearing off on me, he needs to do something refreshing.