I'm not talking about saying a new superstar or a guy who is still relatively young has potential. That's fine. But in a lot of threads I keep reading about how guys like Matt Morgan have a ton of potential. That's all well and good, but Morgan is 31 years old and he has been in the business for 8 years.
So my question is this: When do we need to stop talking about someone's potential and actually look at their skill as a professional wrestler to determine whether or not they are good?
Where are star may have potential (and as noted in this thread, the IT factor that is also required for that boost to the top), there are a lot of things that need to be looked at as to how that potential can be achieved.
Now I never watched OVW where Morgan was farmed, but if you watch his early work in WWE, they really capped his potential by making him that near silent destroyer behind Kurt Angle, which didn't suit his personality too well. Fans got used to seeing this, and that gimmick alone damaged what "potential" he may have had with the fans.
I see TNA has a second-wind for him, and the "potential" he has must be used to get himself over (take some classes and learn to work the mic a little better, possibly acting classes as well). If he works hard enough and makes those fans eat him up, management will have no choice but to push him to the stars; he just needs to find that persona and style that gets himself there.
So, in the end, it's not about how much Potential someone has, it's how that wrestler utilizes said potential and betters himself to ensure that he's pushed; if they do it well enough, like I said above, hands will be forced to give them the limelight. This is the whole basis behind getting over, so it's all about how the wrestler taps what he has inside and learns how to use it.