MTL722 said:
Now, he's irrelevant as a singles competitor and is looking like the "Janetty" of the Rhodes Scholars.
This is a good point, and I agree. I'm going to look at the success that Sandow has enjoyed in such a short period of time and tie it in with Rhodes and Ziggler. I think part of the reason that Sandow is overshadowing Rhodes and Ziggler, and most of the other heels in WWE right now, is that he's an old-school heel. He's not interested in getting the fans to like him, and that's key. Also, his gimmick hasn't been done in a while, and it seems fresh.
For my first point, I'm not saying that Rhodes and Ziggler want the fans to like them, but at this point there are a lot of people who cheer for Ziggler and Rhodes at live events. This is not supposed to happen to a genuine heel. Heels are supposed to generate serious heat. Vickie generates some heat for Dolph, but the storyline from last year where he was playing around with dropping Vickie made him seem sympathetic in the eyes of fans. I feel like Dolph could do a face-turn soon, and for me, that takes away some of his clout as a heel. I think it's harder to sympathize with Rhodes, so he strikes me as a more legitimate heel, but he's still being drowned out by Sandow, which brings me to my second point.
Sandow has a somewhat fresh gimmick. "The Genius" Lanny Poffo is the last superstar that I can think of in WWE's past who's gimmick is similar to Sandow's: the intellectual, almost effeminate-yet still devious heel. The bright pink tights add to the garishness of his character and the way he holds the mic like a glass of sherry also add to his persona. Rhodes used to have a good gimmick when he was the disfigured Cody Rhodes, but now he seems bland. Ziggler also seems bland. Basically, they're both pretty much cocky heels, and those are a dime a dozen.
As for what's missing, that's a tough one. I agree that Ziggler needs to do some more talking, because he seems quite quick-witted. Other than that, I just don't know. I think if he successfully cashes in for the WHC, he'll dump Vickie, and this will be good for him. However, this will also make him more sympathetic to the fans who have been waiting for it, and I see a face-turn from him within the next year. Because I think he'll be in a transition phase soon, I don't think much more can be done to make him a better heel.
As for Rhodes, I wish he had never dropped the disfigured gimmick. I just don't know what can be done for him right now. I wanted him to hold the IC title for at least a year, but the loss at WM 28 really took away a lot of his steam. With all of the young talent flooding the WWE right now, he may just end up being lost in the shuffle.