The only thing they are doing right on Raw is getting people to tune in to see what effect the celebrity of the week will have on the show. It's a short term, quick fix and it's not improving the product AT ALL. Because they aren't putting the proper attention on the superstars. I have enjoyed the guest host thing so far, however, it's taken away from the story.
For instance, last week, on the Price is Raw, there was NO attention to Kofi Kingston (US Champ) or the main contender to the belt, Miz.
Cena vs Orton wasn't given the proper "send it home" push needed to sell the PPV.
And guys like MVP, Swagger, Miz and others lose valuable time to promote themselves on the mic. Rather we see them promote Barker or Trish. The Guest Host idea is a quick fix as lkong as they take the oppurtunity to find the long term solution and use it to elevate Miz, Swagger, Kofi and some others, but outside of a lost oppurtunity for Cody Rhodes, they haven't.
On Smackdown, the quality of matches have only recently jumped. It wasn't good last year when we were watching HHH/Kozlov/Edge/Big Show/Taker/Hardy.Nor was it a couple years ago when Batista was facing Khali/Edge/Taker. It just about a few months ago started becoming a real "Wrestling" show. Right about the time of the draft this year, and unfortunately, the show is on MyNetworkTV. And also, it's hard to argue rating with the inception of Tivo's etc.
The worst thing I have feared from WWE, as I have made my thoughts known for some time on this topic, is it becoming a large scale Ring of Honor, because not only would I not find it entertaining in the least, but nor do I think it is a great business strategy to attract more fans. I have always advocated WWE being portrayed as more so of a soap opera for guys, as opposed to an actual sport ... and several years ago I could safely see that reflected in the product. I can't say that so much anymore, as Vince has done things to the shows to give it more of a sports feel, which I am not in favor of. Nobody is going to take wrestling seriously as a sport, so its no sense even bothering. However, it does give him an excuse to be lazy with his storylines, or lack thereof if he can get his fans to simply derive their entertainment from watching nothing but matches. It also helps him get away with his PG rating, since he doesn't have to worry about edgy storylines or characters.
Smackdown, in my view, has been the "Wrestling Show" for a long time now. So was ECW, although ECW is becoming more Entertainment-Driven. Superstars is another show that is nothing but wrestling. And even Raw, could be construed as a "Wrestling Show" when Adamle and Vickie were the GM's.
When Stephanie took over, things improved, primarily due to the Orton storyline (one of the few storylines they've actually done recently). However, they ruined his character, as many agree, with removing the one element of intrigue he had, that being the IED factor.
The WWE has pretty much been all wrestling and no storyline, with very half-assed efforts placed into feuds, and even people's characters these past couple years. And that has led me to become very disgruntled with the product as a whole.
Where as I agree that the Guest GM concept is a short fix and is not a good long-term solution, at least it offers something for fans who do not solely derive their entertainment from simply watching the same matches, over and over again.
So where as I am not thrilled with any of the shows they have on at the moment, Raw is still my preferred show to watch (if I have to choose), as it still is more Entertainment Driven than the others.