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i assume the surprise is JEFF being the ANTI-CHRIST. I honestly have been enjoying his promos of late and look forward to seeing if they can make this angle a success or crash and burn. TNA really needs to cut ties with EV2 asappppppppppppp...bunch of washed up guys that nobody cares about.
Some of you might remember on these boards how this caused some of the more loyal guppies to go "OMG, see! DAMNED BE YOUR LACK OF FAITH!!!", and then dance around these boards demanding that everyone who doubted Dixie Carter's wisdom apologize for not believing in Dixie. The kind of "change forever" that happens after a meeting with Spike executives, for those of you familiar with the original tweet that one referenced (I do not have the stamina to search through Dixie's tweets to find one particular tweet from early this summer.)TNADixie said:TNA iMPACT! is going LIVE on 10/7. Remember my tweet about how TNA is going to change forever? Stay tuned.
I would surmise that it was suppose to be the signing of Paul Heyman. By many accounts the two sides not only met, but were also close to a deal. However, when it was evident that it was not going to happen, Dixie had to issue a new statement to downplay her previous overzealous statements.
There's only one problem with this theory: with all due respect, it doesn't make sense. Not to be overly analytical of things, but Jeff Hardy's heel turn into the anti-Christ was a swerve, a shocking turn of events which supposedly no one saw coming. Dixie could not have known (kayfabe) that this was going to happen, if so she could and would have taken steps to stop it, or to at least warn the appropriate people about it. You cannot tweet the IWC about a shocking development if you don't know it's going to occur (again, kayfabe).
If I were to give Dixie the benefit of the doubt, perhaps she thought she had something lined up and it fell through, leaving her to scramble for a fall-back position (which is being kind for the end result we ended up with). Maybe she really thought she was going to land Heyman, or Jericho, or Batista, and it didn't pan out, which would be naive of her at best.
But I stand by my original theory. Deception pure and simple. What can we do to boost PPV numbers and/or TV ratings? I know. Let's promise the fans something to trick them into tuning in. We won't deliver, hell we won't even try to deliver, but at least we got their money for one PPV and got a ratings spike (to a whopping 1.3) for one episode of iMPACT. Let's worry about tomorrow when the time comes. Short-sighted and dangerous if you ask me.
She never actually said the word "surprise" originally (at least I don't think so). I don't think it was any one event or person that she was talking about, but I believe she was referencing the difference in the way Impact is now presented. The reality TV-type backstage segments instead of having interviewers and a quick promo is very different. It might not be something that people immediately noticed, but it does give the shows a different feel. And these segments began to happen somewhat gradually. They finally have very much differentiated themselves from WWE in this sense, and I think it is successful.
Changing the format like this is something Dixie would have had to meet with Spike TV about, so perhaps it is this format change that she was talking about. The "Impact going LIVE" tweet doesn't really support this theory, but it's still not a bad thought.
She did say that she perhaps overreached with what she said, but then she said this right around the same time:
Some of you might remember on these boards how this caused some of the more loyal guppies to go "OMG, see! DAMNED BE YOUR LACK OF FAITH!!!", and then dance around these boards demanding that everyone who doubted Dixie Carter's wisdom apologize for not believing in Dixie. The kind of "change forever" that happens after a meeting with Spike executives, for those of you familiar with the original tweet that one referenced (I do not have the stamina to search through Dixie's tweets to find one particular tweet from early this summer.)
Who knows. Maybe she was referencing the nWo tribute card they ran recently, but then again, that wasn't a surprise, and nothing really changed.