I've always wondered this myself. "Look" what exactly is "The Look." We've all heard and wondered about it. I think it goes through trends depending on the years. Some people stay classic no matter what the era is. You've got your HBK, and Undertaker, and Kane, Stone Cole, Roddy Piper, Dusty Rhodes etc. It seems like they supercede the trends and can be 'cool' no matter what year or decade. Now other superstars, its a bit gray, not so black and white. Especially when it comes to the female stars. Let's go back to the days of Mae Young and Moolah. Of course, they were trendsetters for their day and time. Then you moved up to Jumping bomb Angels, then up to the 80's and you saw Wendi Richter and Sherri Martel. Of course, they were innovators and started the trend for more outspoken women and girls to be athletic in the ring, and of course the flashy apparel. Then fast forward to the attitude era with Chyna, Trish, Lita, and Tori, and Victoria, etc. It was all about the sports, and sex appeal. Girls could be different, tattooed, and not afraid to mix it up with the guys, and yet the public was able to be enamored with these girls, they thrived on a side of business with dvd's, calendars, and extras that catered to the sensual side. It was about the sportiness of the girls that were in the ring. Then we moved a bit further, and got Mickie, Melina, Maryse, Kelly Kelly, Beth, Layla, etc, it seems to be an ebb and flow, its still was about pretty but more pretty than participation. Not as much on the sporty as it is the looks. Heaven forbid the girls get a little meat on their bones, or look like a regular girl with tattoos, like Lita did. I'm not saying the girls have to be the best all around like Trish and Lita and win hardbody contests, but certainly Natalya and Beth and Melina are better examples of more real body shaped girls. In terms of the guys, you've got smaller guys who had appeal to those, like Regal, a man's shaped guy, not the best looking man, but a very tech savvy guy with tons of experience to boot. CM Punk, not the most buff guy, but hell of a talker, and great ring experience as well. I think the "LOOK" thing is so open to interpretation for men more than women sadly.