I have to agree with Nate's position when it comes to length being a factor in the quality of a champ's reign. And even if they do give wrestlers longer runs with titles, here'll come the "THEY SHULD TAKE DA BELT OFFA DIS GUY CUZ HE SUX" threads and comments. A few years back, when Cena was having lengthy runs as WWE Champion, that seemed to be all I read. It didn't seem to matter that Cena was having good, compeititve matches as champ. It didn't seem to matter than he was having interesting feuds with the likes of Edge and helped to elevate Edge to main event level. If Mark Henry holds the WHC up to WrestleMania as rumors suggest might happpen and he continues to do the same great job that he's doing right now, I guaran-friggin-tee that posters will start making those same complaints. Nate also brought up Miz's run, which lasted about 6 months. The Miz was the recepient of constant hate among the IWC despite the fact that he was having very entertaining matches, feuding with the two biggest stars in the company and accomplishing the single most important task a champion has: making the fans care about what he's doing and the title picture.
How a champion is booked is, in my view more important than how long he holds a title. I agree that it's hard to get behind a champ and take him seriously with a 2 week reign. At the same time though, just because a wrestler holds a title for a long time doesn't necessarily mean much. Look at Beer Money's last run as TNA World Tag Team Champions. Great team but their last run sucked. For the most part, TNA just had them sit on the titles and when they did defend them, they were against subpar opponents in highly forgettable matches. On the other hand, look at CM Punk's brief time as WWE Champion. He "left the company" as WWE Champion and "sat at home" during his reign and did more for the WWE Championship picture than Jeff Hardy, Mr. Anderson, Sting & Kurt Angle combined have done for the TNA WHC over the course of an entire year. Why? Because you were sitting on the edge of your seat waiting to see what happened next and surfing the internet looking for spoilers or some hint as to where the angle was going. I'm not turning this into a WWE vs. TNA thing, I'm just using it to highlight that having a long run with at title doesn't equal greatness.
If the fans don't give a shit, then having a title for a year or 6 months or whatever means nothing. While I do personally get tired of seeing Cena in the title picture at times, Cena does keep interest up. The Miz did the same thing, CM Punk's involvement is doing the same thing, Christian's involvement in the WHC picture did the same thing and Mark Henry is currently doing the same thing as World Heavyweight Champion.