I personally love it, and hope they go all the way with making him a full fledged face again. I thought it was a mistake when the drafted him to Raw in the first place and immediately turned him heel.
When edge first returned at the Royal Rumble, he was MASSIVELY over as a face. He was getting more pops then anyone, including Randy Orton. Smackdown was the Edge show. He was funny,(to jericho "we all have a girlfriend weve regretted, me, Vickie Guerrero, you The Big Show), gained momentum by the week in defeating Miz, Big Show, and Batista clean in a 3 week span, to just plain awesome in the way he had the crowd eating out of his hands with the spear chant.
Fast forward to the draft, and Edge is drafted to raw and immediately turns heel. He has a forgettable feud with Randy Orton and is soon relegated to a basically a lower main event role as sheamus, Jericho, and even The Miz surpassed him as heels. all the momentum he had gained as a face was quickly lost, to the point he was feuding with an effin computer on Monday.
So my hope is that this is the return of the face/tweener Edge. He doesnt have to lose the crazy mannerisms and trademark one liners that make him popular in the first place. He doesnt even have to play to the crowd like the typical face. Just throw him into a feud with a superstar getting major heat(like Swagger did last night) and Edge would be a perfect face to move to Smackdown with the move to SyFy, and would allow him to regain the momentum he lost in his heel turn and being drafted to Raw. The guy was getting bigger pops and was more over then Orton is as a face, in my opinion. If something works, and isn't stale(like his Ultimate Opportunist gimmick IS), why not go back to it?
As for Paul Bearer, unless they have been watching youtube videos from 10 years ago, probably not. But, I feel Matt Striker has been doing an excellent job the past two weeks of putting over who he is, and the importance of the urn to newer viewers, so it doesnt really matter.