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While I must agree that having men dress in drag is a sign that women's divisions in wrestling are lagging, these storylines can have positive effects, in that they give the division exposure.
When Santina was feuding with Vickie Guerrero, it gave us an escape from the typical divas' tag match.
Rather than Mickie James and Gail Kim vs. 2 random heel divas like we had the past 2 weeks on Raw, we had a real "divas" feud that had more than just "She has the belt and sprayed me in the face with stuff, so now I'm going to beat her." It was personal, and as much as most of the IWC hated it, the story got over with the fans.
Let's compare that to the Mickie/Maryse feud. It did have two legit female wrestlers in a battle for the Butterfly Title, but the fans could not have cared less.
So, while it is true that it is a bad sign for women's wrestling that they need men to create interest, the fact is that any publicity is good publicity. It is sad that the days of a feud like Mickie and Trish are gone, but if it takes a character like Santino to revive it, you have to do what you have to do.
Not all exposure is good though. If a WWE diva went on a killing spree, that would give women's wrestling quite a bit of exposure, eh?
Exactly, it took away from time that real women's wrestling could have been showcased instead of comedy wrestling.
A) It's not a diva's feud if the two people involved in the feud aren't actually divas, is it? Vickie isn't exactly a "diva" and she certainly isn't a wrestler, and Santino isn't even a woman. That was comedy wrestling.
B) "She has the belt and sprayed me in the face with stuff" is the basic premise of every feud on earth (without the spray stuff obviously). The Mickie-Maryse feud has been great thus far, and makes the female division look serious, and not as just a bunch of pretty women who can't wrestle going out to the ring in order to be oogled by preteen boys.
But how has Santina revived the woman's division, in any way? He/she has actually done the exact opposite by taking away valuable exposure that could have been given to real female wrestlers and instead giving it to a comedy feud.
The reason it needed exposure is because the real women's wrestling isn't showcased.
You get random tag matches every week with some kind of bullshit story behind them like, "so and so is ducking so and so in the locker room, rumor has it that diva 1 is afraid of diva 2."
With Santina, there actually was built-up hostility that led to a grudge match of sorts rather than a typical diva's title match that feels thrown together.
They are both females, and any woman that steps into the ring to wrestle is considered a "diva." It is a stretch, but it is how they classified it.
The problem is that the feud didn't have any other layers. In a typical, well-done feud, it may start off simple like that, but more layers are added.
Look at Triple H/Orton.
But it does get the fans. Sorry, but diva's matches are considered the piss breaks of a show. Even though Santina and Hornswoggle may be completely ridiculous, they don't lose, and can even gain viewers.
In that respect, comedy characters can sometimes be more valuable to the WWE than the divas.