What is your (least) favorite WCW logo? Having a background in graphic (&) design I'm one of those people who pay way too much attention to details like championship belts, ring attires, stage designs and, especially, logos. For example, when the WWF changed to WWE and all they did was "get the F out", to my eye all they did was mutilate the really cool existing WWF logo and left it crippled. It's something that bothered me for a long time (I eventually got used it, kinda like amputees eventually adapt to their new circumstances). That being said, I recently stumbled upon the WCW logo that was used during the ill-fated invasion angle: http://upload.wikimedia.org/wikipedia/en/2/2a/WCW_Logo.png I had completely forgotten that they had used a different logo than from when WCW was actually still in business, and what a boring and uninspired one at that. For a second I wondered why they would do such a stupid thing. Why further estrange the brand from what it used to be when its current incarnation was already barely recognizable (most WCW keyplayers were absent, Stone Cold and Shane McMahon were the headfigures - wtf? But let's not get into that )? But then I remembered what the WCW logo looked like in the last couple of years of the company's existence: http://fanart.tv/fanart/tv/76962/hdtvlogo/wcw-monday-nitro-511036ce11fbb.png Now THAT's a terrible logo. In my mind a perfect example of how the whole AOL Time Warner corporate structure was damaging to the WCW brand. This is what happens when a bunch of suits who are not familiar with the product at all pay an ad agency to create a new logo they can describe with meaningless terms such as "edgy" or "hip." A 50+ year old's idea of what the 18-30 demographic would consider cool. I always considered that logo practically invisible. It's a mess. You can barely make out the letters WCW. It looks like the letters once used to be there but then it got run over by a truck. No presence. No recognition value. Nothing iconic about it whatsoever. A generic, utterly forgettable logo. Whereas before: http://upload.wikimedia.org/wikipedia/commons/d/d2/Wcw.jpg That's what a logo is supposed to look like! I'm not saying Paul Rand himself would have been proud to have designed it - it's not a masterpiece by any stretch - but it has instant recognition value. It's bold, yet simple. It has presence. It's iconic. It's everything that its successor is not. Why ever move away from that? And why didn't the WWE use that logo during the invasion (I suppose there could be legal issues there)? At any rate that's my opinion on the WCW logos. Like I said a minor detail, but the kind of detail geeks like myself obsess over. What do you guys think? Am I the only one who absolutely hated the 1998-2001 WCW logo?