The Zach Ryder Experiment Is A Free Lesson In Marketing That TNA Refuses To Use

[DirtyD79]

The problem is for every one Zach Ryder who parlays acting like a goof on the internet into the midcard, there are a 1000 Damien Dementos. It may be fun to watch them make an ass of themselves on the internet but it doesn't mean it'll draw money.

 

[multiverseman.com]

I'm not saying to never ever try it again. I'm saying that it just won't work for everybody.

Nothing works for everybody. That's no reason not to try. Besides, it's free.

There are plenty of "rogue entities" around already to the point where that just doesn't matter anymore.

Name some.

Every wrestler seems to have twitter nowadays where they say what they want so that's just commonplace.

The platform is new, the idea isn't.

Twitter is a glorified version of an instant-a-blog.

Besides, nobody's REALLY saying what they want or really trying to build angles in an outside the box way. John Cena basically play the same John Cena character on Twitter. You'll never hear what he really thinks. Besides, saying what you're doing right now on Twitter is hardly what I'm talking about.

The fact is, Ryders youtube show was pretty hilarious. He really let his personality shine through and he showed a real desire to succeed which is why fans started to back him. Look at all the stupid shit Jeff Hardy puts online. Does that help him gain popularity? No. It makes him look like a crazy bastard.

Jeff Hardy is way more popular than Zach Ryder is and alot of it has to do with his nutty personality. That includes making avant garde videos and all the other weird stuff he does. His fans eat that up. Jeff isn't being hurt by the videos he makes (Matt on the other hand...?). The difference is, Jeff was over before he started doing that stuff and it only helps to supplement an already big star.

Ryder was witty, funny and above all else, entertaining. Which in turn made people want to see more of him. Giving somebody a camera and telling him to do what he wants won't do the trick. The person has to take that camera and show people why they should want to see more him. That's what Ryder did. I;m not saying that it will never work again, but with Ryder it was a fresh idea and HE made it work. Now that it's been done, and done well, all these angles will be compared to Ryder. Typically, you just can't beat the original.

So basically what you're saying is, Ryder's experiment worked because he's funny and talented. No shit. There are a lot of funny, talented people in TNA, what's your point? To do it well? Why wouldn't you do anything well that you attempt?

Again, Ryder's not that original. It just hadn't been applied to pro wrestling before. The Dark Knight had fake news specials to supplement the action in the movie. The Girl With The Dragon Tattoo had a fake Hard Copy 90's segment featuring a pivotal event in the movie. Little talk shows, games, all kinds of stuff. TNA ought to be utilizing this method.

An example: Samoa Joe is announced as being suspended from TNA for 60 days for not doing what he's been instructed at the Impact tapings. So he vows to spend his free time doing shoot interviews with sites like Wrestlezone or making his own videos about how TNA management is afraid his hardcore style makes their stars look bad. He says he's trying to get fired by doing so. He encourages his fans to bring "Let Joe Go" signs to events. The fans chant "Let Joe Go" every time Dixie Carter shows her face. Every one expects him to be terminated at any moment, but by the time it reaches a fever pitch, he shows up on TV and attacks the champ during the main event and gets lead out in cuffs on Impact as the producers scramble.

 

[Rckstrtmmy]

Nothing works for everybody. That's no reason not to try. Besides, it's free.



Name some.




The platform is new, the idea isn't.

Twitter is a glorified version of an instant-a-blog.

Besides, nobody's REALLY saying what they want or really trying to build angles in an outside the box way. John Cena basically play the same John Cena character on Twitter. You'll never hear what he really thinks. Besides, saying what you're doing right now on Twitter is hardly what I'm talking about.




Jeff Hardy is way more popular than Zach Ryder is and alot of it has to do with his nutty personality. That includes making avant garde videos and all the other weird stuff he does. His fans eat that up. Jeff isn't being hurt by the videos he makes (Matt on the other hand...?). The difference is, Jeff was over before he started doing that stuff and it only helps to supplement an already big star.




So basically what you're saying is, Ryder's experiment worked because he's funny and talented. No shit. There are a lot of funny, talented people in TNA, what's your point? To do it well? Why wouldn't you do anything well that you attempt?

Again, Ryder's not that original. It just hadn't been applied to pro wrestling before. The Dark Knight had fake news specials to supplement the action in the movie. The Girl With The Dragon Tattoo had a fake Hard Copy 90's segment featuring a pivotal event in the movie. Little talk shows, games, all kinds of stuff. TNA ought to be utilizing this method.

An example: Samoa Joe is announced as being suspended from TNA for 60 days for not doing what he's been instructed at the Impact tapings. So he vows to spend his free time doing shoot interviews with sites like Wrestlezone or making his own videos about how TNA management is afraid his hardcore style makes their stars look bad. He says he's trying to get fired by doing so. He encourages his fans to bring "Let Joe Go" signs to events. The fans chant "Let Joe Go" every time Dixie Carter shows her face. Every one expects him to be terminated at any moment, but by the time it reaches a fever pitch, he shows up on TV and attacks the champ during the main event and gets lead out in cuffs on Impact as the producers scramble.

So basically youre trying to make Samoa Joe a cross between CM Punk with his whole leaving with the title thing, and Zack Ryder. Its just too soon and IMO it would be seen as a cheap knockoff. Just because it worked for them doesnt mean it would work for Joe or anyone else in TNA. TNA is notorious for fucking up angles and I doubt this would be any different.

 

[TWJC: The Beginning]

TNA isn't as disciplined as the WWE. They don't have the market share of the WWE either. Not only that, but it's not just marketing, advertising, or "allowing them to have personal freedom" it's the whole mix. TNA just isn't disciplined. The real problem lies with this. TNA has to cater to the impact zone, or there isn't even close to a reaction. The impact zone is full of tourists, plants, and ******s smark moves marks who think alex Shelley doing a million moves in 5 seconds and not selling (from the offensive or defensive side) is good and then chanting "this is awesome". Problem is, those people don't represent the TV audience watching the show. In other words, to get a decent live TV reaction, you have to do what the TV audience doesn't givea shit about. Has nothing to do with Ryder being a great example. The example is knowing your audience and not being so much of a mark that you book like one.

I think you guys are confusing the typical IWC ****** moves mark smark with a wrestling fan who, like every other person in the civilized world, uses the internet. TNA may have gone to the net first, but they aren't doing it as well. WWE treats WWE as a business that's competing with any other entertainment company. TNA treats TNA like a wrestling company (sort of, and I'm not using that as a compliment) competing with the WWE.