Things went very wrong, first of all they put the ECW title on him and if you look back EVERYONE (with the exception of kane) who has held the ECW title has been relegated to near crap since they dropped it.
I'd say CM Punk has done alright. Seems you agree, seeing as you refer to him as a main eventer later in your post.
I still see Morrison evolving his promos are still crappy but they tend to show a glimmer of hope now and then. He needs to drop the starship pain because it doesn't look anywhere near as impactful as the SSP or the 450 splash. I personally liked the moonlight drive it had finisher written all over it. Even his old backdrop/ facebuster was better then SSP.
The best thing they could do with him, for a start, is give him a gimmick that is relevant to today. If they're going to pattern him after HBK then bring him into the 21st century as the Jim Morrison influenced gimmick is not main event material. It's a sad day when his mike work is so beyond poor that you've got comedy acts like Santino that own him on the mike.
On a side note WHAT THE HELL IS WRONG WITH YOU PEOPLE when it comes to calling Jericho a non main eventer? Are you smoking crack?
Actually Jericho himself has admitted he's not a true main eventer and that he's comfortable with his "just below the main event" level of success, as he should be.
This guy was main eventing wrestlemania and winning world titles when Randy Orton was in high school!!!!
Or training in OVW, close enough I guess
He was facing the Rock and Steve Austin and HHH when Cena only knew 2 of his 5 moves of doom.
And showing not an ounce of main event potential while doing it. I mean, Cena might not know as many moves as Jericho, but he would never have looked out of place in the ring against Austin and Rock. His few moves are also a lot easier to believe in then a lot of Jerichos too,
He was a bigger star on his debut in WWE in 1999 then Sheamus still has to achieve.
On his debut...yes....within weeks of it when he was losing to X-Pac, Sheamus had him beat.
He was World Champion just 2 years ago.
Khali was World Champion a few years ago too.
It's really liked people forget he's a six time world champion and a nine time IC champion just because he's interchangeable in the Main Event and Mid-Card scenes.
And Jeff Jarrett is a 10 time world champion and 6 time IC champion. People don't forget these things. He's very appreciated but people are realistic about his place in the whole scheme of things.
So is/was CM Punk, Rey Mysterio, HBK. Someone gonna tell me any of those men are not Main Eventers?
But by your logic Punk's flunked since losing the ECW title. I'd say he's not main event either. I think he has the chance to be a huge main event star, but it's not happened yet.
Jericho will always be a main eventer I don't care if he's the next Doink the Clown.
He dressed up as him once though, was quite funny.
Onto Morrison, I really hope this isn't the start of his rise to the main event. Until he learns to deliver his lines with some passion (like a Cena HBK Jericho or even a Miz can) he will never be able to break out of that basic mid-card spot and head towards the upper mid-card. Shame as he's got the look to go somewhere, just the pieces missing will really hinder him in WWE. I think he'd be better suited to TNA as his move-set is catered to fit with someone like AJ Styles and his character could actually come out there