This is one of the dumber things they've done in the past year or so (the others being misusing Skipper and Killings, if you ask me). Looking at what they've done to their tag ranks in the past year, it's par for the course, I guess. The Naturals are a solid group that can work well but that, like so many others in the business, need direction. They wrestle crisply and know how to get a match done well, but when there is no emotional content built for the matches/feuds, who cares? They bled out the push with Douglas at the reigns because Shane was the only one doing any of the talking and there was zero direction for their angle. They needed to at least have a vignette or two that showed something from them other than being boring mutes with sans charisma. Plus, they never really had any heat with the other teams that was worth pissing on. Not speaking for everyone else, I think that if there isn't a bankable feud for a tag team of their caliber, then they're doomed to fail...and they did.
Don't get me wrong, it's not that I think The Naturals were going to necessarily be the savior of TNA's tag division, but looking around there is pretty much zero competition in the tag ranks at present. This release is part of the greater problem. TNA episodes have replaced the core elements of each division i.e. wrestling. Instead, they've replaced it with vignettes and other stuff that takes up the precious one-hour of real estate that the tag teams like this used to get their shot in.