TNA is a failing company of badness, and will explode in a horrible WCW-style bankruptcy within three months.
I don't believe that for a second, but there are a significant amount of people here who read a headline, a leading sentence, and then freak the fuck out and respond without reading or thinking. Let's give them something to chew on so that the adults can have a discussion; this is going to be a long one. I'm going to say things about TNA that aren't nice, but they aren't meant to be mean either. They're honest, and reviewing TNA's past will give us a window on what we can expect from them in the future. TNA's future is professional wrestling's future, which is why the financial success of the company interests me so much. The WWE is an incredibly bland business story; they've immunized themselves to any large financial shocks, and seem to have accept that their medium-term domestic numbers are going to slowly degrade. The story of TNA is one of whether professional wrestling in twenty years will be dominated by this one behemoth, with a series of 'also-rans' popping up, or if there is room still in the professional wrestling landscape for two successful companies in competition with each other. (TNA is not currently in competition with the WWE. They tried to be very recently. That's important from this frame of reference.)
Over the past month, the evidence of what anyone with a brain has been saying for the past year has come out; that there is no possible way TNA has been taking in as much money as they are spending. The fantasies of wildly successful "international marketing deals" that are never quite spelt out have been dashed. People have realized that "millionaire corporate investors" are wealthy because they don't extend unlimited financial lifelines to their losing divisions. In short, the financial reckoning that you've been told is coming, has come.
This does not mean that TNA is headed for some kind of imminent, WCW-style implosion. People have it in their heads here that the only way a company can 'fail' is for it to suddenly go bankrupt and close their doors one Thursday night, because that's what happened to WCW and ECW. What it does mean is that TNA is headed for structural changes in the way it does business, and that means a lot more than letting go of a few performers. Here's what you can expect will shape the future of TNA for the next few years:
Panda Energy has cut the lifeline. This one's easy to discern. Talent is released in droves, and the value of the people they've cut isn't being saved for new, high-profile signings, and won't be. (Tito and Rampage aren't getting a dime from TNA, count on it.) They've cancelled upcoming dates on their road tour with no explanation. Talent is being paid two months late, and that's a real mindfuck- normally, that's the very last thing that happens before a company goes broke and the owners disappear. Talent held what appears to be a wildcat strike at an event in Missouri. A quick rash of international television deals suddenly appears at the same time as this, which would suggest that TNA's dropped the price on those in order to close a certain deal and get some cash. Taken all together, the inescapable conclusion is that Panda Energy has said there will be no more injection funds for TNA.
This means you're going to see a much leaner organization over the next couple of years. Don't expect Hulk Hogan's contract to be renewed when it comes up. Don't expect TNA to win any battle for a performers' services if they have to bid against the WWE. They're going to move towards a cast of low-cost, easily replaceable performers augmented by a couple of familiar names to fans; which is sort of what they do now, only knock it down a couple of pegs.
TNA won't go broke, but they might get sold. There's still a spot on SpikeTV for TNA- that's not in danger. TNA doesn't have a WCW-style liability where they have to depend on their airing network for financial support. There's some value in TNA as an established business; setting up a professional wrestling organization takes years, and TNA could be an attractive package to someone looking to get into the game without building from the ground up. If TNA gets sold to another ownership group, things will get very interesting indeed, as that will almost certainly be accompanied by another huge financial push for TNA.
Whatever happens, the WWE will not be the buyer. The WWE would only purchase TNA's assets in the event that Panda Energy couldn't find a buyer and wanted to sell at any price, because there's nothing the WWE needs out of TNA. They could make DVD's from the tape library, but that's not worth buying the whole company for.
They'll stay on the road. There's no putting this genie back in the bottle. Don't buy into the Kool-Aid that TNA's financial troubles are a sudden result of their road touring; while live television and the associated tour isn't cheap, all of those costs are ones you can anticipate in advance. TNA hasn't been doing road television that long. I'm far more willing to believe that TNA is trying to use public relations savvy to cover an expected loss than I am willing to believe that they are so ferociously incompetent as to spend millions of dollars without a plan to recoup the money.
I expect that they planned for a pretty rough loss, and got it and worse- but they aren't freaking out, panicking, and trying to get back into the studio. If they didn't know road TV would cost them a lot short-term, with not much to prove from it, they deserve to lose tons of money.
Ratings will drop- except this time, it'll be expected. TNA is going to spend less money in the future, which means less 'big name stars'; the people who drive the ratings. However, it's not the total ratings points that are the key metrics of television success; it's ratings vs. expenses. If TNA can cut their operating expenses by 30%, while dropping to a .85, that's still a gain for them.
No more long-term contracts. The deals that locked up AJ Styles and Bobby Roode are emphatically done. Who on earth would lock themselves long-term into a company which is downsizing operations? Kids, if you've made it this far, never do that. It's financial suicide.
People here, when talking about TNA, insist upon "success or failure, profitable or not, yes or no" answers. It's not that simple. TNA is unquestionably in scary financial shape right now, but even given how bad things look currently, I still think the letters TNA will still be used in 2018. How, where, and who will be using them is what's going to define this era in professional wrestling.
I don't believe that for a second, but there are a significant amount of people here who read a headline, a leading sentence, and then freak the fuck out and respond without reading or thinking. Let's give them something to chew on so that the adults can have a discussion; this is going to be a long one. I'm going to say things about TNA that aren't nice, but they aren't meant to be mean either. They're honest, and reviewing TNA's past will give us a window on what we can expect from them in the future. TNA's future is professional wrestling's future, which is why the financial success of the company interests me so much. The WWE is an incredibly bland business story; they've immunized themselves to any large financial shocks, and seem to have accept that their medium-term domestic numbers are going to slowly degrade. The story of TNA is one of whether professional wrestling in twenty years will be dominated by this one behemoth, with a series of 'also-rans' popping up, or if there is room still in the professional wrestling landscape for two successful companies in competition with each other. (TNA is not currently in competition with the WWE. They tried to be very recently. That's important from this frame of reference.)
Over the past month, the evidence of what anyone with a brain has been saying for the past year has come out; that there is no possible way TNA has been taking in as much money as they are spending. The fantasies of wildly successful "international marketing deals" that are never quite spelt out have been dashed. People have realized that "millionaire corporate investors" are wealthy because they don't extend unlimited financial lifelines to their losing divisions. In short, the financial reckoning that you've been told is coming, has come.
This does not mean that TNA is headed for some kind of imminent, WCW-style implosion. People have it in their heads here that the only way a company can 'fail' is for it to suddenly go bankrupt and close their doors one Thursday night, because that's what happened to WCW and ECW. What it does mean is that TNA is headed for structural changes in the way it does business, and that means a lot more than letting go of a few performers. Here's what you can expect will shape the future of TNA for the next few years:
Panda Energy has cut the lifeline. This one's easy to discern. Talent is released in droves, and the value of the people they've cut isn't being saved for new, high-profile signings, and won't be. (Tito and Rampage aren't getting a dime from TNA, count on it.) They've cancelled upcoming dates on their road tour with no explanation. Talent is being paid two months late, and that's a real mindfuck- normally, that's the very last thing that happens before a company goes broke and the owners disappear. Talent held what appears to be a wildcat strike at an event in Missouri. A quick rash of international television deals suddenly appears at the same time as this, which would suggest that TNA's dropped the price on those in order to close a certain deal and get some cash. Taken all together, the inescapable conclusion is that Panda Energy has said there will be no more injection funds for TNA.
This means you're going to see a much leaner organization over the next couple of years. Don't expect Hulk Hogan's contract to be renewed when it comes up. Don't expect TNA to win any battle for a performers' services if they have to bid against the WWE. They're going to move towards a cast of low-cost, easily replaceable performers augmented by a couple of familiar names to fans; which is sort of what they do now, only knock it down a couple of pegs.
TNA won't go broke, but they might get sold. There's still a spot on SpikeTV for TNA- that's not in danger. TNA doesn't have a WCW-style liability where they have to depend on their airing network for financial support. There's some value in TNA as an established business; setting up a professional wrestling organization takes years, and TNA could be an attractive package to someone looking to get into the game without building from the ground up. If TNA gets sold to another ownership group, things will get very interesting indeed, as that will almost certainly be accompanied by another huge financial push for TNA.
Whatever happens, the WWE will not be the buyer. The WWE would only purchase TNA's assets in the event that Panda Energy couldn't find a buyer and wanted to sell at any price, because there's nothing the WWE needs out of TNA. They could make DVD's from the tape library, but that's not worth buying the whole company for.
They'll stay on the road. There's no putting this genie back in the bottle. Don't buy into the Kool-Aid that TNA's financial troubles are a sudden result of their road touring; while live television and the associated tour isn't cheap, all of those costs are ones you can anticipate in advance. TNA hasn't been doing road television that long. I'm far more willing to believe that TNA is trying to use public relations savvy to cover an expected loss than I am willing to believe that they are so ferociously incompetent as to spend millions of dollars without a plan to recoup the money.
I expect that they planned for a pretty rough loss, and got it and worse- but they aren't freaking out, panicking, and trying to get back into the studio. If they didn't know road TV would cost them a lot short-term, with not much to prove from it, they deserve to lose tons of money.
Ratings will drop- except this time, it'll be expected. TNA is going to spend less money in the future, which means less 'big name stars'; the people who drive the ratings. However, it's not the total ratings points that are the key metrics of television success; it's ratings vs. expenses. If TNA can cut their operating expenses by 30%, while dropping to a .85, that's still a gain for them.
No more long-term contracts. The deals that locked up AJ Styles and Bobby Roode are emphatically done. Who on earth would lock themselves long-term into a company which is downsizing operations? Kids, if you've made it this far, never do that. It's financial suicide.
People here, when talking about TNA, insist upon "success or failure, profitable or not, yes or no" answers. It's not that simple. TNA is unquestionably in scary financial shape right now, but even given how bad things look currently, I still think the letters TNA will still be used in 2018. How, where, and who will be using them is what's going to define this era in professional wrestling.