The Difficulty Of Innovation In Wrestling

Jack-Hammer

YOU WILL RESPECT MY AUTHORITAH!!!!
This is gonna be kind of a long one. It's not a rant and I do promise that there's a point to it.

How many times have you read complaints in which someone labels wrestling, whether it be WWE or TNA or ROH or whomever, as "stale" or "too predictable"?

How many times have you read those same comments or complaints worded in a dozen different ways, no matter how valid your counter argument is?

In a lot of ways, I think internet fans are very spoiled due mostly to the impact of being something of an "insider" affords them due to the internet itself. There are frequent statements/complaints about how some fans want wrestling to return to the innovative days of the Attitude Era. What a lot of those fans don't realize, in my view, is that in and of itself is just another trap waiting to be sprung by disgruntled fans. If WWE brought back concepts that seemed innovative & controversial, like Vince's Kiss My Ass Club segments, how much more criticism would WWE garner in this day and age than they did in the much raunchier late 90s? Even then, WWE still got tons of criticism from parents who watched the show, from television watchdog groups, from politicians, from famous television personalities like Oprah, etc.

If WWE did such a concept today, there'd be a massive backlash against WWE. There are new directions that pro wrestling could potentially go down, directions that would involve wrestling companies putting on even raunchier & controversial segments on television than we saw during the Attitude Era. WWE or TNA could introduce elements of racisim & homophobia into their storylines, or even their characters, maybe even do something of a prostitution angle with the women that work for the company. Sounds innovative maybe? Certainly would get people talking but, in the end, how many people would be turned off? How much money would the companies lose by trying such controversially innovative ideas, such as having sponsors pulling their ads from commercials and potential fines from the FCC and so on.

The thing that got me thinking about "innovation" was something I heard/saw on Good Morning America this morning. I was working out in the gym and they were doing a story on Madonna and Lady Gaga. Recently, there've been a ton of critics that've called Gaga a "Madonna impersonator". The first time I saw Lady Gaga, that's honestly the first thing I thought. I thought of her as a Madonna wannabe as she's patterned her career so similarly to Madonna's. She does the whole fashion thing, wears these weird & often highly sexualized outfits, frequently does interviews or speaks at engagements in which she makes a highly controversial statement, introduces a LOT of sexual elements into her music videos, etc. Then, just take a look at her. Her overall look is similar to that. Anyway, the story then talked about how Gaga's hit "Born This Way" sounds virtually identical to Madonna's 90s hit "Express Yourself". Madonna herself said, in a brief interview segment that was shown, in which she all but called Gaga an impersonator. They also showed a clip of Madonna in concert in which she sings "Express Yourself" before, in the middle of the song, switches to singing "Born This Way", which has only furthered the speculation of Madonna feeling that Gaga is something of an impersonator. It doesn't mean that Gaga isn't a great artist, if you're into her, or that what she does & says isn't controversial or buzz worthy; it's just that it's all been done before by Madonna.

The story put me in mind of WWE and TNA. As a wrestling fan of pretty much my entire life, I've kinda sorta seen it all. That doesn't mean I don't enjoy it anymore, of course, but there are VERY few surprises left that can be done, and most of what can still be done might very well not be worth watching. TNA sometimes gets called a poor man's WWE or WCW and that made me think about other shows on television. Pawn Stars is a huge hit for History just as Storage Wars is for A&E. Pawn Stars is a show that, while they've lost some viewers, still routinely draws around 5 million per new episode with new SW episodes this past season averaging around 4.3 million; both of which are huge numbers for cable shows. However, there have been completely similar shows with a near identical format to those shows both on History, A&E and other networks that don't draw nearly as much as those two.

On History, they have "Cajun" Pawn Stars. It's basically like Pawn Stars, just set in Louisiana. It's a different shop, different personalities, different locale, etc. New episodes of this show's first season drew well, but not nearly as well as the ORIGINAL Pawn Stars. CPS only tended to draw somewhere around 2.3 million. A show called Hardcore Pawn on TruTV often draws only about 1.5 million. A&E has a show caled Storage Wars: Texas and, just as with the pawn shows, only draws about half of what the original SW does. Now while WWE wasn't the first wrestling company on television, it's the only one that's left of those older companies that were. TNA is the "upstart" I guess you could say and it seems that no matter what they do or try, they're just not able to draw more than maybe a third or so of WWE Raw's audience. Pepsi was the upstart to Coke in the so called Cola Wars and Coke is still the #1 brand in terms of sales.

All in all, I guess that the point is that there just aren't very many places left for wrestling to go in terms of new and "innovative" ideas. We've seen everything that can be done and whatever's left would probably not be fit or even allowable on television. If Combat Zone Wrestling, CZW, secured a television deal, how long before it got labeled an "ECW rip off" or "ECW clone" if it's not called those things already?
 
Pretty much if a wrestling promotion doesn't have the initials WWE, a vast majority feels that anything else is minor league. I've stated before that while I was a mark for the Attitude Era, bringing something similar back to WWE wouldn't make me tune in to it. I can't really explain this, but on the surface WWE doesn't entertain me anymore. Keep in mind that I gave it a chance a couple years back after not watching for several years. Stating that its "predictable" makes sense to some and not others. Considering that there's not heavy competition to WWE, you probably won't see anything new or innovative there. To elaborate, I'll use their Hell in a Cell PPV as an example. Once upon a time the cell matches were few and far in between, and usually was the end of a major feud or grudge. Throw in the fact that usually it would be very brutal. I read that this past cell match with Taker and HHH was no exception. Doing a yearly PPV kinda diminishes what makes it special to begin with. Plus they've toned down blood on TV as well. Now you don't have to have bloody matches with weapons and such for it to be good. Wrestling on the surface has always been about the storytelling in and out of the ring. They've been doing a decent job over in TNA with building up feuds like Roode vs Storm, and they'll still trying to improve. And they still maintain a good fanbase. Some of their ideas of late are suspect, but you never know if something will fail unless you try it. Ring of Honor is kinda a throwback to the old NWA days; its viewed as minor league yet its the third biggest promotion in the US. NWA Hollywood is making noise in California, maybe the whole. west coast. Sometimes what worked in the old days works a little bit today. But not everyone is gonna be pleased with what's readily accessible. For me, WWE doesn't have great storytelling, but that's my own opinion. There's a reason that they're still on top and will be for some time. Only until promotions like TNA or ROH start nipping at their heels will the decide to try something innovative to stay ahead of the competition. We're a long way off from this though.
 
All in all, I guess that the point is that there just aren't very many places left for wrestling to go in terms of new and "innovative" ideas.

It's true. Face it, we're the audience and we want to be entertained; we're not interested in how WWE does it.....we just want it done. Still, if WWE recycles ideas, many of us hate it......while many of the same "fans" hate anything new they come up with. The company is damned if they do, damned if they don't.

I think it's amazing how well the company has done the job in such difficult circumstances. Look at how they've kept their ratings at the same level these last few years. It's an incredible number of people who tune in each week (even as many Internet fans predict that having the rating fall below 3.0 on a given week will cause the company to go bankrupt at any moment.:p)

That WWE does so well is even more difficult to believe when you consider it's environment in comparison with other episodic TV. Those shows have 22 original episodes a year; that's all. Between RAW and Smackdown, WWE has to produce about 100 new episodes a year; with no re-runs that other shows have the luxury of airing. Add in however many episodes of NXT will be produced and you can appreciate how hard it is to keep things innovative.

Personally, I think it would be easier to keep things fresh if there was less WWE on TV and fewer PPVs per year. Remember, the original Monday Night RAW from the Manhattan Center ran only one hour. That was the only original WWE programming on a weekly basis. Obviously, the company has over-saturated the market with pro wrestling and the price has been originality in content. With the advent of the WWE network, Vince McMahon has decided to throw even more at us, not less.

Still, I love it all. Yes, I can accept that every episode won't have brand new ideas and that every match can't be a masterpiece. Given that the whole product comes down to two (or more) people in a wrestling ring at the same time, there are only so many original things under the sun. For me, WWE is personality-driven; it's not what they do, it's how they do it and I'm always amazed at how often they're able to cross me up just when I was sure I could predict what was going to happen next. The Creative team is working hard and getting results; don't think they aren't.

I'll be pushing up daisies before I stop watching.
 
Jackhammer, I’m going to have to respectfully disagree. I think we haven’t seen it all, and there are a lot of things WWE can creatively come up with that we haven’t seen before. And I’m going to start with what happened last year. They had some amazing ideas but they just never know how to execute them or how to finish them off.

Scenario 1. The Anonymous General Manager – I believe that the WWE never had anyone in mind to be this character. What if they did. They were sort of letting out clues such as they wanted Michael Cole to be their spokesperson etc. What if for example WWE had CM Punk the voice of the voiceless find out who it was and expose him/her.

Scenario 2. Speaking of Punk, his walk out was an amazing moment in WWE history, but they brought him back too soon. What if for 2 months they kept just showing him gatecrashing WWE events with the title in his back pack. The WWE has always had a 30 day compete clause. Punk in order to keep being known as WWE Champion would appear through the crowd at a ppv to face his opponent. It would be a will he wont he turn up. He would come through the fans, maybe with Colt Cobana playing a loud boom box with Punk’s theme music following him through the fans and into ringside. Then the boss’ Son In Law, the Mighty Triple H was charged with getting the title back. This could have gone on for months and we could have had a very different Austin/McMahon.

Scenario 3. The walk out. What if Triple H turns up the next RAW and instead of having them all just walk straight back into the building HHH has a plan. And we get the debuts of Richie Steamboat, Antonio Cesaro, Brodus Clay, Ryback, etc. and have Punk come through the crowd to laugh at the situation and say he has brought about this change.

Scenario 4. John Cena’s firing after he lost the belt to Punk. Why not have it be the Rock who comes out and stopped Vince from firing him and say that he wants Cena ready to fight at WM28. We get a great segment between Rock and McMahon.

I can go on, but WWE have some great ideas and can come up with some great stuff, they just never finish it off. What about if we got a satisfactory ending to all these things, what if it was Stephanie who texted Kevin Nash? What if it was Stephanie who was the Anonymous GM? How about a story in the ring…. What if Daniel Bryan made John Cena tap out and win clean? Think about that one …

I say we haven’t seen it all yet, but WWE just keep stuffing up great initiatives or keep giving us Cena in the main event against the monster of the week.
 
I'm with Grand Sword, there is definitely room for innovation. I think his ideas are more examples of not necessarily innovation, but better writing. Still the point is made, there are things professional wrestling can do that could be considered innovative.

I think we're too caught up on the idea that just because one guy can compare something new to something old that the new thing is not innovative. Technology is changing the way everything is done, the possibilities are out there.

The innovation may come through the arena experience (put a glass floor above the ring and charge fans to get a bird's eye view), the TV experience (somehow get cameras closer to the action, maybe even on the wrestlers), the internet experience (interaction, backstage cameras, choose your own announcer) or the action itself (new gimmick matches, jet packs, pinfalls need to go to a count of four :) ).

Point is that I don't have the answers but they are out there. We probably would have said innovation was dead in 1995 but WCW, ECW and WWE changed that perception. I think TNA is trying hard and failing to do that now but that doesn't mean that there is no room for innovation.

In fact, now that I think of it I think what they have done with Brock Lesnar is an innovation of working the fans.

I'm rambling, don't be Negative Nancy and don't assume it's all been done before. Then again, just assume it and then the surprise will be that much more exciting.
 
there can always be innovation, the problem is the politically correct world that we live in you can't do too much one way or another without pissing off someone and losing a sponsor here, or a benefactor there.

the two prime examples are the recent chris jericho incident in brazil. i mean seriously how many times did MR. USA Hulk Hogan wipe his ass with the USSR flag or the Iraq flag during his hey day.

the second example is the muhammad hussan incident on smackdown. raw and smackdown are tv shows and did nothing more than NCIS has done but had to cater to various groups and eventually fired the man that played the character that did what they told him to do.

people of today are too sensitive one way or another. and then can't ever be please. so innovation really suffers
 
there can always be innovation, the problem is the politically correct world that we live in you can't do too much one way or another without pissing off someone and losing a sponsor here, or a benefactor there.

the two prime examples are the recent chris jericho incident in brazil. i mean seriously how many times did MR. USA Hulk Hogan wipe his ass with the USSR flag or the Iraq flag during his hey day.

the second example is the muhammad hussan incident on smackdown. raw and smackdown are tv shows and did nothing more than NCIS has done but had to cater to various groups and eventually fired the man that played the character that did what they told him to do.

people of today are too sensitive one way or another. and then can't ever be please. so innovation really suffers

Exactly. Pro wrestling is not and never was meant to be "family friendly" and sure as hell wasn't meant to be politically correct either. The reality is all the critics have always seen wrestling as low brow, white trash, lowest common denominator entertainment. And they always will no matter how much "sports entertainment" window dressing Vince McMahon tries to slap on it. Don't tell me it's for the kids either because when I was a kid if I saw garbage like leprechauns running through walls or grown men trying to rip each other's tuxedos off I would have said "this shit is ******ed.
 
long time, first time

I'm still surprised and shocked. I doesn't happen often but it happens

  • Brock Lesnar beating the crap out of John Cena on Extreme rules
  • The Tough Enough kid who locked Kurt Angle in a submission hold on smackdown
  • A high Jeff Hardy being pinned after a minute on Sacrifice 11
  • The Montreal screwjob in 97
 
The OP seems to think that innovation in wrestling simply means to make things raunchier, more sexual and more racial, which isn't true. That is simply one possible direction wrestling can head, and I'm not going to say whether that's necessarily a good or bad thing.

To truly be innovative and different, the entire format of wrestling television needs to be changed or shaken-up. For so long it's been the same basic formula for every show week in and week out. Look at how the backstage segments are shot for example, its usually just people in a room talking, with the camera at a flat angle. Now look at how other modern television shows are shot, there are more interesting and dynamic things being done with the camera for different purposes. The presentation of wrestling is extremely dated compared to more contemporary entertainment. Wrestling is basically a TV show and needs to be on the same level in terms of presentation as other TV shows. In addition to more sophisticated presentation it needs more sophisticated writing. The cat's out of the bag (it's been out for awhile), people know wrestling is fake. Therefore, you need to deliver deep storytelling and complex characters like people would find on other TV shows if you want to captivate the audience and keep them interested.

I've always thought of the evolution of wrestling, or of WWE specifically, as like a person growing-up. The Hogan era was like their childhood, there was an innocence about everything and good/evil and heroes/villains were well-defined. Then came an awkward transition phase, the New Generation era, before finally the WWE hit puberty, which was the Attitude Era. When the WWE hit puberty we saw more cutting edge programming, more sexualization and more racially-driven storylines, it was supposedly more "mature". Just ask most teenagers and they'll tell you how mature they are, when they really aren't all that mature just yet. The WWE then hit another awkward transitional phase before deciding to restart its growth process, going back to it's childhood for the modern era.

I often wonder what would happen if instead of going back to its childhood, the WWE matured into full adulthood. I'm talking about true maturity, not the pseudo-maturity of the Attitude Era.
 
Wrestling is essentially a soap opera, or at least it's closer to that than any other genre of television. It also has the same problems that soap operas have - what do you do when you reach your most sensational peak. Once you've had a rape in a soap opera or a mass murderer, there's nothing remotely realistic that you can do next that's more hard hitting, which is why you get storylines like incestuous long lost siblings etc.

Similarly in wrestling once you had the attitude era, what can you do to surprise the fans? Wrestling, by having the Monday Night War period, essentially robbed itself to go for the cheap win. When Shawn Michaels put Jannetty through the window, everyone shat their pants. Now Kane can bury the Undertaker alive and nobody gives a fuck. So, what's the solution? Well it's simple really, wrestling has to build intrigue in a more sophisticated way, and that's where the innovation comes in. These are some of the areas wrestling should exploit in that regard:

The Mystery Video

Building suspense by allowing the audience to guess what a video might represent. So long as this is done professionally and with a different style, it can be redone. The 2.21.11 videos were well received as were the Save_Us.222 ones. I'm more saying this is something they're doing well than they should be doing more often.

Long term story arcs

The WWE seems to be going this way with Cena and Laurinitis, but they should do more. Some of the best feuds that the WWE has ever had - Savage vs Hogan, Andre vs Hogan, Hart vs Michaels etc. played out over an enormously long amount of time. This would need to be shortened because of the regularity of television programmes, but you could easily have two or three feuds simultaneously for the same wrestler, with one on the backburner. The audience are not completely stupid, they can hold attention.

Long term planning, not short sharp shock

One of the best storylines the WWE has had in the last few years was the Hardys turning on each other. Everyone and his dog thought the attacker would be Christian, but it wasn't, it was Matt Hardy. The IWC, being as arrogant as it is, suggested that this was all because they figured it out. This is wrong. If that was true, Christian would have been drafted to the main event soon afterwards, rather than feuding with Jack Swagger on ECW. This was great on the part of the WWE, because they had an obvious suspect in the wings, but a totally plausible, less heralded competitor to actually be the solution to the riddle.

That sort of thing engages people. Had it been The Rock that run Austin over, it would have been shocking and would turn one of you major wrestlers heel, but plausible. Too Cool's fat dancing buddy was not, and the story, which should have been huge, died a damp squib.
 
This is like saying every book that could ever be written has already been written. There are a lot of books that tell a similar story, but what makes them different from each other is the characters, location, time period or any one of a million other variations. It's the same with wrestling, we see a lot of things we've seen before, but they are usually variations of the original. Don't think you are going to see the Dusty Finish, foreign object or the ref bump go away soon, even though you have seen them a 1,000 times. I don't have a problem with recycled storylines or gimmicks as long as I'm entertained.

Ric-Flair.jpg
 

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