You have to remember that Savage had a lot of leeway in creating his character as he did so in his father's promotion. He was always pushed strongly there and thus everywhere he went the gimmick was over before he made it to the WWF. Vince simply transplanted what was working and made it slightly more colourful with the costumes so he could make better toys and contrast to Hogan.
Of course he did. My point wasn't that Savage got stuck with a gimmick and made it work. My point is that it was a gimmick no one else would ever want, and Savage made it godlike.
Much like Johnny Curtis is doing with the Fandango gimmick today. I love Johnny Curtis as Fandango, despite the fact that most people think he's the worst character in the WWE today (aside from Cena I guess). Every time I watch Fandango I can see in his eyes how much he is enjoying trolling the audience and being a douchebag. He's a complete slimeball, and I love it. It's what separates him from Zack Ryder. Zack Ryder hasn't a care in the world and loves being the complete tool he is and thinks everyone should love him for it, Johnny Curtis knows he's a douche, and enjoys the heat he gets from so-called smarks.
you can't compare that to Taker as you really had no clue what he would become back in 1990. The glaring misconception on him is that he was always this stellar worker... he wasn't... indeed from 1990 to 1996 or so Undertaker was pretty horrid in the ring most of the time.
I wasn't comparing it, I was contrasting it. Undertaker was a horrid worker to begin with, but he learned. That's why it always pisses me off so much when people see some green wrestler that anyone with any wrestling scouting ability to them could see had great potential and say he's not in the same league as so-and-so in whose vein the green wrestler performs. Example. Dolph Ziggler & HBK. Dolph Ziggler easily as good as HBK, but that doesn't mean he's going to perform to the level HBK did in his career. Yet you look at Spirit Squad Nicky to Midnight Rockers Micheals and Nicky compares amazingly well. Dolph Ziggler of today is miles better than The Boy Toy was. But the Dolph Ziggler of 5 years from now? /shrug My guess is that Dolph won't compare very well to the HBK of 1998/2002 at all. But he might, his ability is there, his charisma is there. He's probably just not the brown-nosing douchebag Shawn was back then.
Undertaker's gimmick however was instantly over and really quite a safe bet to run with. Sure it required a little tweaking. He debuted as Kane, The Undertaker afterall, but within next to no time at all he and Bearer had the gimmick down to a science. What really worked about the gimmick though was the booking side of it. No-sell, no-sell, no-sell, strangle, tombstone, win. Back then it was a very simple formula to get a superstar over.
He could do Old School so had the agility and the high neck clothesline but his matches were basic and based around him bumping, sitting up and choking opponents. For most of his time to that point he was in "giant" style matches at Mania rather than fighting for the title or with those who did so he wasn't improving. It was only when he began to work with Bret, Shawn, Foley, Rock, Austin after they panicked cos they nearly lost him to Mabel's botch that he actually moved up a gear and luckily for him he was an excellent learner from those guys and quickly caught up, then kept on improving.
But until that point, he was destined not for a 21 year streak but a loss anytime at Mania. When he was signed in 1990, the Warlord, Bulldog, Big Bossman, Earthquake all could have gotten that big man push over him and all got their shot at it - Taker showed enough in those early days to make the gimmick interesting and different but that he never held the title again for several years after 91 shows what they were looking for in him.
Even in 92-95, Davey, Warrior, Lex, Diesel, Razor and Yoko were ahead of him in terms of the push they were getting. Sure Taker was being built as unstoppable but in the same way Andre was never the top guy or the best, when the others are fighting for the titles and you're facing Kamala, Bundy or your Brian Lee shaped doppelganger at Mania or Summerslam that's not a path of a legendary worker even if you rarely lose.
Ultimately Taker built the gimmick, worked with the crap he was often given and clearly had potential and adaptability... but he did a lot of busting his ass behind the scenes and it took that freak broken orbital bone from Mabel for them to realise they had to shift directions with him into working with the safer, top workers or risk losing him. It wasn't innate in the way many people seem to believe and had it not happened that way, come 97-8. Mean Mark could have been part of the NWO with ease...
With Savage it was just there, he used his own personality and it clicked. That he had Elizabeth offset any questioning of his choice of attire or nickname and was the icing on a pretty awesome cake.
You make my point for me very well. Anyone could have been Undertaker and beat Hulk Hogan for the title in 1991 at Survivor Series, and that would have been huge for any wrestler. It certainly didn't require any real talent on Undertaker's part to run with that gimmick and make something successful out of it.
You talk to any up and coming wrestler and ask them if they would be ok with peaking their career in 1991 with a win over Hulk Hogan for the WWF title and they'd jump at the opportunity.
But Mark Callaway kicked ass and took it to the next level, and then the next.
Anyone can get over with a well booked easy gimmick.
A guy with strong talent in all aspects of pro-wrestling can take that same gimmick and booking and make it legendary.
A guy with strong talent in all aspects of pro-wrestling can also be held down by shitty booking coupled with a crap gimmick.
Perfect, Rude, Piper, DiBiase, Roberts, Hall just to name a
few were all guys that could have been Hitman or HBK level stars had they been given the same push. People seem to think that Hitman and HBK were two of the greatest stars of all time, but really, they were merely well above average.
And don't get me wrong, there's very good reasons HBK and Hitman were picked instead of the others. I'm not saying that they got lucky, or politicked or anything like that. In perfect's case he was injury prone, otherwise he would have been world champ before Hitman or HBK as it was actually in the books for him to be the man first of those three. Rude was in much the same position until he got impatient and left the WWE to get away from Hogan. Piper had a rep as a loose canon, Roberts as a drunk, Hall, a druggie, DiBiase? ??? hell if I know why, bad luck I guess, I really don't know why in his case.
However, the greatest stars of all time are guys that became household names outside the world of pro-wrestling.
Ric Flair? He's as good as they get in pro-wrestling, but he didn't have the Hogan level charisma that just couldn't be denied by Hollywood and therefore unable to be buried by the bookers. That's why Hogan was the star of the 80's and known all over the world as a household name, and Flair was just some nobody to those people who didn't follow wrestling, despite being better in almost every single aspect than Hogan.
It's a combination of ability, booking, and gimmick.