Oh my god, Rush-pushing, as you call it, has to be amongst one of my biggest problems with WWE. I can not tell you how much of a poor decision it is to push someone into a spot they do not belong. It delegitimizes the product and only leads to further screw ups with the booking of that star. Fact is WWE is lazy. WWE is lazy because they f'ed up. WWE invested so much time working on their main events and pushing the same guys at the top, the midcard was forgotten and the guys in that division didnt get the proper build up they needed to get over as long term stars.
It used to mean something to be IC champ. We had stars who put on main event caliber matches like HBK, Hart and others like Rock and Orton who brought prestige to the title. Nowadays WWE puts the secondary title for a guy for 2 or 3 months and use that as an excuse to push them to the next level when they are not ready. Two of the guys WWE decided to make world champs over the last year did virtually nothing with their secondary title runs. Both Miz and Ziggler had two of the most mediocre singles runs of superstar who would go on to be champions. Neither of them had a meaningful feuds during their runs and neither had spent any significant time in the main event prior to their title win. Who of the former world champions did either face before they won the strap ? Miz ? No One. Ziggler ? Only Edge. Any people wonder why the Miz is not taking seriously. The Miz's career outside the his tag-team run with a morrison, has been a joke. Ziggler's is not much better but WWE was starting to book him properly lately by having him face at Edge at Rumble. He proved he could hang with Edge but before has a chance to up his game and improve his craft, WWE make him a champion. Look how long that lasted.
Just like WWE misues the secondary titles, the world titles are the most misused of all. Over the last year instead of having guys who have been preparing their craft for the last couple years, performing at a main-event level, proving themselves in the midcard and getting experience fighting the top guys, WWE decides to push guys who are not over and have no name value. Who the hell was sheamus in december of 2009. What the hell did he accomplish to push him to the front of the line ? What the hell did swagger do. I like Swagger but the guy was booked like a joke before he won the strap and thus they booked him like a joke as champion. The same thing is happening with Miz now. The WWE champion is supposed to the very best at what he does. He is supposed to be over an established star at least to a good degree. Instead of rewarding the best workers, WWE uses the title to help build their credibilty, hoping it will get them over with the crowd. So in return we get weak main events with guys who look out of place, and WWE deciding to book them to look like chumps and losers. Then they cut their program short and totally bury them to get people to forget their mistakes.
Most of the guys WWE pushed the moon who were not ready either were terrible champs, like Diesel, Yokozuna, and swagger or didnt they didnt stay around long term because their egos had them think they were bigger than the business, like Lesnar. Before WWE recognized when they made mistakes like pushing Orton too fast in 04. Now WWE will give the title too anyone. Look at Austin in 97, they could have given him the WWE title for WM 13, but they decided to let him get better and work his craft. He spent the rest of the year doing just that and fighting the big names. It was only natural for him to win the next year. The same goes for guys like Hart and HBK who did bust their asses and proved they could hang with the best. WWE is just lazy and it is leading to weaker main events and weaker midcards. Just a deterioration of the product as a whole.
Ziggler's IC title run was medicore? ROFL. Ok maybe 20 years ago it would've been mediocre; but by today's standards, his IC title run was pure gold. I'll remember Ziggler's IC title run and I will judge it well. He actually brought PRESTIGE back to the IC title. He made it look really good. I am not as big of a fan of the Kofi/Ziggler feud like Kofi/Ziggler classic is; but it was a damn good midcard feud. It got time between two great midcarders. Who could ever forget Ziggler vs. Bryan? I mean they only had like three matches or so but Ziggler looked so damn good in defeat in each and every one of those matches. Ziggler was putting on good matches against JOHN CENA.
Ziggler was either successfully defending the IC title on PPV or TV, he was stepping up his A game or when he lost, he still looked terrific. To me, that was a terrific IC title reign, ESPECIALLY in today's WWE. And add to the fact that Kofi fought for months to get it back and time after time of trying, finally won it. But ever since then, it has been lackluster. I agree both of Miz's U.S. title reigns did little to nothing for me; but Ziggler was one of the best IC champs in a long, long time. He looked perfect with that belt and was actually a champion. Not a prop holder. And I will say it was B.S. that Ziggler got the title reign he got. WWE ruined what would've been a great markout moment for me. Ziggler earned his spot and got his push the old fahsioned way but then they dropped the ball. They could've just had Edge win at the Rumble, in between that time Ziggler and Edge feud in segments (NOT IN THE RING!!! Fuck this WHC future being in the hands of Kelly Kelly and this Clay Matthews B.S.) and THEN they tease the tension for E.C. and they are the last two standing there and then Edge wins, feud over.
It would be so much better if it was just Morrison vs. Ziggler. Is WWE too afraid that that match would steal the show? Because I'm pretty sure it would. So to disguise that they throw in Trish Stratus (Sorry Trish, no offense), Laycool and SNOOKI!!! ARE YOU FUCKING KIDDING ME?!?!? WHY IS THIS BITCH FAMOUS?!?!? What did she do to become so famous? She has NO TALENT except for being a loudmouth party girl ****!!! I have no talent- why am I not on Rolling Stone? Why am I not going to Wrestlemania?
Sheamus' push was too soon. But at the time, IMO, it was needed. Somebody, anybody, someone new to take that title away from Cena and I was sick of the same old people. So Sheamus got me back into wrestling. I wanted to see Swagger as champ but just not the way it happened.
The Miz also earned his spot. He went from a guy with a goofy looking mohawk to the last great tag team IMO to a singles guy who became U.S. Champ twice and tag champ simultaneously, plus Money in the Bank. Not to mention he worked his ASS off to get where he is now. He dedicated himself to the company. Only in the eyes of the IWC does hard work get you a promotion I guess.
But I am taking Miz seriously now. He is here to stay. He has a bit of mainstream power behind him. His Hello I'm Awesome shirt sells (I have seen a couple of them at every RAW/SD lately and I have seen them by youtube users and even in person) Miz has owned Cena time and time again. It was 5 years ago that I couldn't take Miz seriously. Now though, he is someone I don't wanna fuck with.
So while I agree that with you that WWE does a lot of lazy booking and it;s bullshit that the midcard titles aren't what they used to, Ziggler was outstanding as IC champ IMO and Miz has been golden in this RTWM.