I guess I'm in the minority that does enjoy both, as I hope I don't get mistaken for someone like the guy in the LD who thinks John Cena can't wrestle and the rest of it.
Wrestling is based on storytelling; that cannot be denied. That is a large part of the reason why Cena/Punk at MITB was so great. Cena was fighting for his job and the company he loves, while everything Punk said/did during his last month in WWE would have been for naught if he lost. Was it a technical masterpiece like Regal/Danielson from Superstars? No, but the emotion made it great.
For most indy matches, I don't go in looking for a great story like that. I've been a sports fan forever, so sometimes all I need is the desire to see someone new in the ring and the competition aspect; finding out who is better. That desire to win, the refusal to die (or no-selling

) sucks me in every time.
I go into different companies expecting different things. WWE is WWE, PWG is indy style with comedy, ROH is more serious indy style, DGUSA is Japanese, etc. I don't fault you or anyone else for not liking indies, just like I can't fault people for not liking WWE (unless they say stupid shit like Cena can't wrestle). Different strokes for different folks.
Sorry for getting a little wordy. Hopefully I didn't ramble my point away on accident