I totally understand that the WWE now sports a few of the best talents in the TNA alumni. And buying the tape library gives them a chance to make a little bit more of that. TNA also held a few WWE legends in Kurt Angle, Jeff and Matt Hardy and Sting. But I just don't think that there is enough in that to justify buying the library.
I understand the logic of what you're saying. But looking at the record, WWE/Vince McMahon paid $3M for the AWA tape library. Apparently he/they have a standing offer of $500 per hour of footage.
If the AWA library is worth $3M, then the TNA library with tape of Styles, Joe, Roode, STing, Angle, the Dudleys, the Hardyz, X-division guys who could easily pop up as Cruiserweights is definitely worth $1M (maybe $1.5M, I did the rough math a few days ago but completely forgot about Xplosion)
It's chump change to WWE set up against uncertain future returns. Alternately, McMAhon might just be playing tape library Pokemon (gotta catch em all).
Don't get me wrong, TNA has had many good periods where they have been pretty entertaining. But I'd imagine that there is no way that the WWE can make people want to watch it. And if the price of the network is going up, I don't think this addition really makes it all that worth it. TNA is dead and the WWE are going to put their old shows on the network? That doesn't make a lot of sense to me. What's the attraction there? More often that not, WWE fans don't actually care about TNA. So getting them to care about a dead promotions tape library is going to be challenging.
Well, there's the obvious case of DVDs or extended Raw/SD packages for Styles heading into a PPV headlining match. Same for Joe, Roode or Aries if they get promoted to main-event status.
It's hard to value programs on WWE Network--would TNA programming bring new subscribers in? Doubtful. Would it make current subscribers even happier? Many of them. Will it keep them subscribing longer than otherwise? Nobody knows. On the other hand, with a business like WWE Network, you have to be very careful of a penny-pinching short-term cost-benefit analysis--by the time you have data showing that customers aren;t happy, they're likely gone for good.
I really thought that the WWE would have liked some of the talent to try and add some more depth to their rosters, especially Smackdown. There are a few talents in TNA that would be welcome (back) and would add another dimension to the WWE. But buying the library seems strange given that they could have bolstered their ranks.
3-4 talents doesn't justify buying a company that's liable to fold any minute anyway. REally, how many guys are we really talking about, and do you really see them walking into main-event spots on Raw/Smackdown? Even AJ Styles had NJPW titles, so that WWE could justify his spot saying "competed and won titles all around the world."
Lashley? When last seen by WWE fans, he was ECW champion, which translates to US/IC title level.
EC3? Drew GAlloway? Eddie Edwards? James STorm? All guys who would be either headed to NXT or would be midcard/lower-card depth on Raw or Smackdown. You're not buying TNA to get those guys.
Yes, the HArdys. Who come with their own set of issues, priorities and liabilities.