Cena is being forced down our throats. The popularity of the kind of babyface that Cena is died long ago. People hate the "clean" babyfaces. I mean by "clean" babyface are faces that were in wrestling in 1980s like Hulk Hogan. When the mid-1990s came, people started to get sick of Hogan always winning and saving the day. That's why they made Hogan go into the nWo and turn him heel, to completely change his character. And that's what the fans wanted, something new, fresh. That's what they need to do with Cena, Cena's got stale, repetitive, not just in ring, but, on the mic as well. To be honest, I think they've ran out of ideas to do with Cena's character. So, Cena is just sitting doing nothing with the WWE title, which explains the non-entertaining wrestling product.
But, they need to give young guys chances to have the WWE and World titles, because in a few years, guys like Michaels, Undertaker, HHH are going to either be on a light schedule or retired completely because they are close or in their 40s. So, once they're gone, who's going to carry WWE? They need push young talent, so, they carry the future of WWE, into a new generation.
My 2 cents.