As we reported last month, Anthem Sports & Entertainment have been phasing out the initials "TNA" and just going with Impact Wrestling. According to Mike Johnson of PWInsider, the company reportedly has a strategy to discontinue the name.
He noted that while he hasn't heard anything officially, the GFW initials replacing "TNA" would "make a lot of sense."
As noted, the "TNA" initials had been removed from their social media accounts and from their website, with the exception of links to ShopTNA.com and Total Access TNA Wrestling. While the TNA logo still appears on their title belts, they are simply referred to as the "World Heavyweight Championship", "X Division Championship" and "World Tag Team Championship" on their website./QUOTE]
http://www.wrestlinginc.com/wi/news/2017/0228/623632/jeff-jarrett-on-hardys-leaving-tna/
The bolded bit is key here, IMO. We've know for a months now that Anthem feel the same way a lot of fans and pundits do about the TNA acronym. It's reputation is too toxic to revive, and the company is better off leaving it behind. Anthem have been quietly referring to the company as "Impact Wrestling" only since the acquisition, despite the TNA logo still being on the title belts, and the acronym still being used for ShopTNA and Total Access TNA Wrestling (as exceptions), but the idea of a GFW merger makes a metric fuck ton of sense. With Jarrett seemingly having reacquired his original company, at least from a creative capacity perspective, and given the total failure to launch of the GFW brand, why not simply merge the two in the way they arguably should have when the silly invasion angle was run in late 2015?
I know Jarrett has maintained that the two brands would exist independent of one another, but given GFW still has no television contract, what's the point? Far better to officially absorb one into the other and move forward with a bolstered roster and unified vision. Frankly, even "Impact Wrestling" might be too tainted with the same toxic sludge that effectively killed "TNA", so a total rebrand isn't unreasonable.