Definitely furthering a push. When i read that Swagger won while on WZ at work today, I said 'WTF?' loud enough for customers to hear, but the look on my face must have justified it.
Jack Swagger. The All American American (impressive as that is, it still sounds stupid when they say it to hype the guy). He saunters down to the ring, he's got cockiness oozing from him, he stops, points out to the crowd and then to the ground and..... does 2 push ups...............
He gets up, gets in the ring, beats his chest with a stupid smile on his face, gets on the mic, and stffffuffering stfffffffuckatash, he starts stffffffflobering all over the mic, and wrestles like a poor man's Kurt Angle.
My point is, is that based on those facts, which sarcastically put as they were, (yet are undeniably true), it's going to be difficult for the guy to get over.
They make him ECW champ. Has a great run with that. Only started losing when veterans started cheating, and then what happens? I'll tell you what happened. The same fuckin' thing that happened to MVP. The same fuckin' thing that happened to Mr Kennedy. He got traded to Raw and they're doing fuck all with him. He has one match with a ME'er, that was actually really entertaining, much like Kennedy's fued with HBK, and then sweet fuck all. He's now doing run ins where he's attacking that very same guy he was having that awesome match with 6 months ago, he hits one of his signature moves 3 times in succession, and the victim acts like that was a mere inconvenience.
And as ThrilledHer pointed out this is a guy who lost 3 straight over-the-top rope challenges to Santino Marella, the 21st century equivalent of Al Snow(although to Al's credit, he did win a lot more than Santino). Over-the-top-rope challenges. That's not even an actual match is it? It's just 'throw the guy out'. A 2x All American can't throw an Italian jobber out of the ring once in 3 opportunities? (Actually, they weren't all against Santino, he did get someone else to do it for him at least once). And 3 months from now they expect us, the audience, to buy Swagger as a credible champion?
Anybody remember the 3 or 4 months between Punk winning MiTB the 2nd time and him actually cashing it in? As i recall, in his PPV matches he jobbed to Kane and Umaga each and then beat Umaga once and then cashed in. How is that any kind of way to push the guy you're going to give the belt to? Hell i don't even remember what Punk was doing before winning MiTB the 2nd time.
Face it folks, Matt Hardy is never going to wear the World title. Just accept it. Drew McIntyre? I'm no fan, but thank god they didn't give it to him because they're allready all over the place with force feeding Sheamus to us, without going ahead and fucking up Drew's 3rd run on the main roster right away.
After all that ranting i should summarise what i'm trying to get across. MiTB is a shortcut that the creative team use to build someone up from nothing. Instead of using it to add flavour to a push, like the Rumble does or the KOTR used to, they just tell someone to 'carry on as normal, but carry this shiny shiny briefcase around every night, and don't ever leave the PPVs before the end, because Vince might decide your title reign starts tonight.' The problem is, after MiTB, people don't turn up to PPVs to see the MiTB winner wrestle. They turn up to see if one of the World Title matches ends with neither of the advertised guys leaving as the champion. It's like putting a big red flashing light on a swerve and saying 'it's on its way!!!!!!'
I beg WWE, do something different this year. Have Swagger lose but stay in the spotlight, because people will probably be more interested in him for losing and coming back, than they will be if he wins and beats a couple of the weaker ME'ers like Kane and a DQ victory over Cena, and then just jobs to HHH and goes back to getting thrown out of the ring by Santino.