Look at the WWE right now, there a ton of guys who have the look and/or have the ring skills, but can't carry a promo for squat. I'm talking guys like Ryan, Gabriel, Kidd, Primo, Epico, Hunico, Camacho, Jey Uso, Jimmy Uso, Evan Bourne, Ted Dibiase, Michael McGillicutty, etc.
Now, you take a guy like AW, who has proven he can handle speaking in front of the crowd and the camera, and put him with some of these guys who you like watching wrestle. Now, we have some potential. Look back at some of the guys Heenan managed: King Kong Bundy, Haku, Mr. Wonderful Paul Orndoff, Big John Studd, Hercules, Barbarian. None of those guys would be called superior promo men. Yet, he elevated them to levels they would not have obtained without him. He also took guys who were green on the mic and helped elevate them to higher status, guys like Rude, Andre, Mr. Perfect, and Harley Race. These guys were champions and high profile main eventers that I looked forward to seeing in interviews because of Heenan.
Now, I'm not saying AW is Bobby Heenan yet, but we haven't had anyone attempt to be in a long long time. I think Managers are the forgotten gold mine in Pro Wrestling.
I see a couple of guys who could really benefit and create a natural pairing. Imagine Arn Anderson coming out and cutting a promo stating the Michael Mcgillicutty reminds him of a younger version of himself and Ted Dibiase reminds him of a young Tully Blanchard. You could have one of the better talkers ever in the business working with Ted and McGillicutty. He'd help get them over. They'd learn from him and the WWE would kill two birds with one stone. Get people over now and build for the future.
I don't know that Primo and Epico are the team to start with, but AW has the potential to make a name for himself. What I really hope happens from all of this, is that AW gets the titles back to the Colons, and Kofi turns Heel and Joins the group. Automatic feud with R-Truth. Have a run with US or IC title and go from there.