The 2nd Golden Era was more important to professional wrestling than the Attitude Era
"He probably would have said, Vinny, what are you doing? You're gonna wind up at the bottom of a river" Vince McMahon from the documentary The UnReal Story of Professional Wrestling.
Source:
http://en.wikipedia.org/wiki/1980s_professional_wrestling_boom
These are the words that Vince McMahon feels that his father would have said had he told him what he intended to do with the company. It was the younger McMahon's dream to make wrestling more about entertainment than it had ever been before and WWF the colossus in the world of professional wrestling but these were tasks that were easier said than done. The things that Vince McMahon set out to do when he purchased the company from his father on June 6, 1982 were percieved to be impossible, and with good reason.
Pro wrestling may have always been fake but till that point it had been promoted more as a sport than as an entertainment show. Furthermore, even though WWF and AWA had both broken away from the NWA, the territory system remained unchallenged thus far. Wrestling promotions had to be content promoting their shows in their own territories which prevented any wrestling promotion from breaking out of the pack.
Today WWE is a million dollar industry broadcasting it's shows in 30 different languages across 145 different countries. A large part of this staggering success that WWE was able to achieve in the intervening years was due to the wrestling boom that happened in the two eras that were seperated by a gap of roughly 6 years, the 2nd Golden Era and the Attitude Era. Ever since these two boom periods have happened, a debate has raged on, on the subject as to which era was more important to pro wrestling. In regards to this subject, I have always felt that the
2nd Golden Era was the more
important one as during that period, both WWF and WCW achieved successes that the future eras would find, not only hard, but impossible to replicate. The Attitude Era was entertaining, exciting and profitable but it was in no shape or form more important to pro wrestling than the second golden era.
The reasons are as follows.
1. Eliminating the competition, going national and becoming a television phenomenon
Pro wrestling territories of US and Canada before the 2nd Golden Era
The first thing that Vince did towards fulfilling his dream was syndicating WWF television shows to stations across the US in areas that were controlled by other territories. He also started selling videotapes of WWF shows outside the northeastern territory that the WWF controlled through his coliseum video company. By doing this, Vince broke the laws of regionalism that governed wrestling.
Vince then used the revenue generated from television deals and tape sales of his unique product to poach talents from other wrestling territories. He was able to get the one and only Hulk Hogan from the AWA and he would turn out to be the man that Vince would use as the face of his gimmicky and colorful form of pro wrestling. Other talents that he bought out were the likes of Roddy Piper, The Iron Shiek, Randy Savage, Andre The Giant and many more. It was also during this time that WWF started touring nationally.
Although, his gimmicky form of pro wrestling was met with opposition from some parts initially, it caught on after a while. One big moment which firmly established WWF was this:
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The victory of the All American babyface Hulk Hogan over the nefarious foreign heel in Iron Sheik made Hogan a national hero and in the subsequent years he was to become the biggest celebrity that wrestling had ever seen.
Riding on the success of their gimmicky product and the demolition of the territory system, WWF managed to put as many as three TV shows on cable television by the end of 1983. They were All Star Wrestling, WWF Wrestling Challenge and Tuesday Night Titans. By the end of 1985, WWF was able to put Saturday Night Main Event on NBC which marked the first time since the 1950s that wrestling had been telecast on network television. SNME was a tremendous success with the March 14, 1987 version drawing a rating of 11.6, the highest rating till date for it's time slot. The success of SNME also led to Friday Night prime time specials called The Main Event. The first show of this telecast on February 5, 1988 drew a rating of 15.6 to make it the highest rated TV show in the history of professional wrestling till date. WWE also started off Prime Time Wrestling in 1985 which was a precursor to Monday Night Raw.
http://en.wikipedia.org/wiki/List_of_former_WWE_programming
http://en.wikipedia.org/wiki/WWE_Saturday_Night's_Main_Event
http://en.wikipedia.org/wiki/WWF_Prime_Time_Wrestling
I ask you judges, has the Attitude Era been witness to such a huge leap made by the wrestling industry? No, it hasn't because frankly that is impossible. That is so because the 2nd Golden Era had firmly established WWF as a powerhouse in the world of wrestling by the time the Attitude Era came rolling by. The Attitude Era may have helped beat another equally big wrestling company but it was the 2nd Golden Era that helped WWF stand out from about 30 other territories who were operating at the same level with the WWF at that time. If you were to compare where the industry was before the 2nd golden era started to where the industry stood once the golden era was over, you would have to say that there has been no era as important to pro wrestling as the 2nd golden era.
2. Mainstream Popularity
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The above video is just one of the many examples that I can talk of to show you just how popular WWF had become in the 80's. This was possible due to the Rock n' Wrestling connection, a crossover between the popular music industry and the pro wrestling industry. It was the popularity of singer Cyndi Lauper that WWE utilized to the fullest. WWF superstars appeared in her videos while WWF booked her in a storyline with Lou Albano, who appeared in the video for the song, Girls Just want to have fun. Lauper appeared in WWF shows such as The Brawl to End it All, The War to Settle the score and the inagural WrestleMania.
But it wasn't just about Cyndi Lauper or Mr T and Muhammad Ali, all of whom appeared at the initial WrestleMania. It was during this time that Hulk Hogan, the All American hero whom Vince built his empire around became one of the most popular figures in the US. He appeared on the cover of several magazines like:
This isn't just where his popularity ended. He also had an animated series after himself.
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You could say that wrestling had not been as popular before and nor has it been so popular ever since. Yes, even the attitude era attracted some mainstream attention but you would have to say that the mainstream attention the WWF attracted during the second golden era was more pivotal to it's success. WWF were promoting an entirely new product as compared to what pro wrestling has been promoted as before the second golden age. The mainstream success guaranteed that what the WWF was promoting was what the people wanted to see.
3. WrestleMania and other Pay Per Views
Let us now talk about the flagship show of the WWE. WrestleMania. It was another on of those things that was conceptualized during the 2nd golden era and became really big. The wrestling supercard had been around for a while with both NWA and WWF having put on a supercard earlier, but this was no ordinary supercard. This was a supercard on which the future of McMahon's vision of "Sports Entertainment" rested. Through his gimmicky and colourful product as well as the celebrity appearances, McMahon was targeting an audience that were not wrestling fans.
At the end of it WrestleMania was a resounding success with 19,121 fans attending the event and a million more watching it on closed circuit television. The success of WrestleMania not only brought mainstream success to the WWF but also gave them the confidence to promote their events in a PPV format. The first PPV wrestling event that WWF put out was "The Wrestling Classic" which featured a one night tournament and it was also a resounding success. Later, the same concept of a one night tournament was not only utilized for WrestleMania 4 but also for a PPV which became known as King Of The Ring which was a part of the WWF for years. I remember something significant happening at KotR 1996. Something related to the Attitude Era possibly.
Other big PPV's like Royal Rumble, SummerSlam and Survivor Series, all got conceptualized in the 2nd Golden Era of wrestling and continue to run strong to this date. Is there any doubt left as to which era was the most important one in the history of professional wrestling?
4. Pro wrestling changed forever and the change continues to show even in today's product.
The 2nd Golden Era of Wrestling changed wrestling forever. Before the second golden era, pro wrestling did not use to feature so many gimmicks. Faces were guys who played to the rules while heels were the ones who broke them. Charsima was not a huge factor. The biggest faces preceding Hogan had all been very good technical wrestlers. In fact, let us have a look at the guy Hogan succeeded.
Bob Backlund. A soild technical wrestler if there ever was one but he was not this guy.
Hulk Hogan. Primarily a brawler. A guy who fought the good fight and fought till the last drop. A guy who was a hero among children and someone who was all about promoting the right message. Colourful, charismatic and righteous. Much like this guy.
These were not the only changes. The entire structure of a match changed. Gone were the days of technical slow paced bouts which would last an hour. An emphasis was placed on speed and strength rather than technical ability, two things which continue to attract the attention of wrestling fans even to this day. Wrestling had become a spectacle and it continues to be the same even to this day. Don't believe me, have a look below.
Hogan Bodyslamming Andre
John Cena at WrestleMania 25
Want more? Quick what was the main event of WrestleMania this year. Oh yeah, John Cena vs Rock. The superstar of the past taking on the superstar of the present times. That reminds me of:
And finally, let us talk about one of the greatest matches of modern times. Shawn Michaels vs The Undertaker at WrestleMania 25. A match that featured nearfall after nearfall after nearfall. That reminds me of.
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Blood, boobs and curses, three things that defined the attitude era are no longer a part of today's product but the things that the golden era defined, are. There is no doubt as to which era has influenced wrestling more and is thus more important.
To sum up, the 2nd golden era was the one which defined wrestling as it is today. Before the second golden era, WWF operated at a regional level. But with the help of a cartoonish and a gimmicky product centered around entertaining the fans and giving them their money's worth, WWE rose in prominence and was able to become a global juggernaut in the world of professional wrestling. The things that happened in the 2nd Golden Era continue to influence wrestling to even this day, much more than the Attitude Era. The things that were created in the 2nd Golden era continue to be a part of the WWE even in the present day. When we consider where WWF was before the start of the second golden era and what became of the WWF by the end of it, there is no doubt about the fact that the second golden era was more important to professional wrestling.