Four other stock villains:
Villain plays mind games with hero (Raven)
Villain cheats to win during the match (Flair)
Villain is simply that good (Trips)
Villain is an annoying coward who avoids hero (Miz)
Even if you do a stable, it doesn't have to be for control of the company (which, to their credit, neither the Menagerie, the Bromans, nor the Revolution is).
Well, on the topic of Raven, we aren't going to see that again. Scott Levy played that character so well that anyone trying to do it again will suffer under the weight of comparisons. (Imagine a world where Scott Levy had ended up writing for the WWE. Just, picture that world. It could have happened. Somewhere out there is an paralell universe where fans compare everything the WWE is doing to the Levy Era.)
Villains always cheat to win; Flair did that schtick so well that it's a rarity when the villain
doesn't use tactics like tight-pulling and rope-leaning. That's de rigeur these days.
As far as HHH goes, TNA doesn't really have anyone on their roster that they could sell as Above And Beyond the rest right now. You can't make a HHH overnight, it takes years of development for the fans to buy into that kind of character.
As far as the cowardly villain goes, EC3 will be there sooner rather than later, but he isn't there now and it's still a bit early to give him the hard push. His time is definitely coming, but it's not today.
I said about a month ago that TNA's best strategy for their re-launch would be to destroy the memory of 'old TNA', and the best way to do that, God help us all, was a heel faction that actually won. (Eventually they lose, that's the job of a heel faction, to lose in the end. What's critical is being aware of how far you can draw it out, which....... has not been TNA's strong suit.) Dear Lord, do I hate the idea of yet another heel faction in TNA trying to take over the company, but TNA has to re-invigorate their brand, without pulling a "WCW Sin".
TNA, again, is done out of chances, but given the position they've put themselves in over the past few years, they've got to dig out somehow. I don't have any skin in this game, so, hell, give them the chance to run with a plan.