WCW created one star... they should have used that star to create another one. I would have jobbed him to Jericho who was super over at the time. Play it off as a fluke win and have Goldberg come after Jericho for revenge. It probably would have been great for both guys because it would have gotten the win streak BS off Goldberg's back and let him focus on just being an extremely over baby face who's actually got something to be mad about. Goldberg really had no motivation. He just randomly plowed through people. And by the time the streak was over it felt like his character had been damaged. If they would have done it earlier in a more meaningful way it would have shown a human side to the character that he sorely lacked. Plus they would have got to keep Jericho. Not that Bischoff gave a damn about that.