THTRobtaylor
Once & Future Wrestlezone Columnist
By now the dust is settling on a hugely embarrassing and potentially damaging day for WWE.
For those living in a bubble, the Network was due to go live, FREE as per the rest of the world but just 20 minutes before launch time...bang, it's gone via a tweet. No apology or reason given, no statement on it since... just an eerie uneasy silence from WWE.
Speculation was rife immediately and is somewhat being borne out that Sky, who hold the UK TV and PPV rights are to blame, perhaps going so far as to threaten to pull RAW from the air or get a legal injunction to prevent the launch.
On the surface it's "just another Network let down" but the reality could be far more damaging for both companies.
WWE made a BIG point of signing a deal with Sky earlier this year, the common misconception is that there were 4 free PPV''s included to Sky subscribers... that CHANGED this deal to all PPV being on a pay basis. So WWE were basically looking to give something free that Sky have paid for the rights to sell at $30ish. Sky are gonna have an issue. Their issue could also be related to the price point WWE set which was surprisingly kept at the US rate of £9.95 or £6.25 at present. That's actually lower than a new Netflix subscriber would pay and Sky's own NOW TV operates on a piecemeal package, the basic movies costing £8.99 a month and Sport and TV shows being on top. Sky don't do cheap...they do heavy monthly commitment in terms of pound notes.
WWE were unusually generous in the free move... it genuinely seemed their plan was to give the UK exactly what the US had, which NEVER happens.
With the UK tour next week it would have created a great feelgood factor at the arenas, particularly tapings, where fans know that even if they don't have Sky they could see themselves on TV for free. Of course next weeks shows will now probably have a very different air.
The damage to both companies is pretty bad reputation wise, Sky can only come across as the "money grabbing scum" of the situation and many who subscribe for WWE or pay for their PPV's may well boycott or cancel. When RAW can be easily streamed for free via Hulu or the network gained by VPN use for cheaper than Sky would want to charge then it's far more likely people will take that route than cough up the £15 for something they were already offered cheaper/free by the provider themselves. Sky could actually have damaged their own interests here, while not their top ratings winner due to the time of the show (the other issue with UK PPV, it's a day off work as well, making the cost more in line with the US in real terms) but there is a lot of fan recognition and goodwill that could now be lost, not to mention relations between the two companies.
It's obvious what Sky want... the Network to be either a full time Channel as in Canada or part of their NOWTV bundle. WWE of course need and require the Network to be sole owned as it's proven to be a failure with Rogers and any watered down version not including PPV's in the UK with full price at current rates is suicidal.
This is gonna affect the share price, it's going to fall cos it's another, on the surface fail on the part of WWE. Details of what went down will not be able to be kept out of the public domain as they are traded, their shareholders will have to be told...hence the uneasy silence... legal positions are being checked, double checked and remember Sky is Rupert Murdoch, the same guy who owns Fox etc... so it's potentially a real "battle of the billionaires", but RM has FAR more than Vince.
"The Buck Stops" with Vince, this was his card to help save the Network concept, the UK fans, the most loyal and rabid fans outside their core business could have saved the Network, they were being given the "sweetheart" deal to do so...till the evil empire stepped in. While fans will clearly heel Sky in this, Vince also deserves a lot of the blame.. under promise, over deliver is always the best way... The UK would have griped had it been £8.99 a month and no free PPV or not this one, perhaps a later month for a lesser PPV but now they've been offered something and can't have it...they won't take anything less. Vince is very much against the "bait and switch" and regularly offers refunds to a live show if a major name doesn't appear. He probably feels awful for the UK fans and will be desperately looking for a "make up" option. The negotiations obviously went to the wire, WWE played "chicken" and lost...the damage is done and from a business perspective, Vince McMahon just lost his biggest battle yet, this was the one that had to work... the WWE network now probably cannot go global as promised... if that's the case, how long can it, or he last...
Of course there is the other option... the one that being a wrestling fan we are familiar with... Vince, like the Doctor and Steven Moffatt over at Dr. Who...lies.
The business is based on work and there have been suspicions they have worked Wall Street and investors...so are they above working the UK fans? Knowing they can't do what was intended they announce it anyway? so the climbdown seems forced and Sky the villains? Sky screwed the UK Fans is a better line than Vince screwed the UK fans or the UK fans screwed themselves. I've even seem some speculate this could all be to lower the price so Shane and his venture can sweep in and buy the company.
Whichever way you look at it, heads will roll at WWE and this time Vince might not be able to save his...especially if Sky do either rip up, force renegotiation of their deal or even sue to enforce it with damages for the attempt... Vince has already lost one round in a UK court that cost them the WWF name.
Have fun on the UK tour next week Vince... you better have something VERY good up your sleeve for RAW...
What do you all think? Are you mad, happy or indifferent? Should us "whiny Brits" be grateful we get WWE at all or be given our rightful due as their 2nd largest market?
For those living in a bubble, the Network was due to go live, FREE as per the rest of the world but just 20 minutes before launch time...bang, it's gone via a tweet. No apology or reason given, no statement on it since... just an eerie uneasy silence from WWE.
Speculation was rife immediately and is somewhat being borne out that Sky, who hold the UK TV and PPV rights are to blame, perhaps going so far as to threaten to pull RAW from the air or get a legal injunction to prevent the launch.
On the surface it's "just another Network let down" but the reality could be far more damaging for both companies.
WWE made a BIG point of signing a deal with Sky earlier this year, the common misconception is that there were 4 free PPV''s included to Sky subscribers... that CHANGED this deal to all PPV being on a pay basis. So WWE were basically looking to give something free that Sky have paid for the rights to sell at $30ish. Sky are gonna have an issue. Their issue could also be related to the price point WWE set which was surprisingly kept at the US rate of £9.95 or £6.25 at present. That's actually lower than a new Netflix subscriber would pay and Sky's own NOW TV operates on a piecemeal package, the basic movies costing £8.99 a month and Sport and TV shows being on top. Sky don't do cheap...they do heavy monthly commitment in terms of pound notes.
WWE were unusually generous in the free move... it genuinely seemed their plan was to give the UK exactly what the US had, which NEVER happens.
With the UK tour next week it would have created a great feelgood factor at the arenas, particularly tapings, where fans know that even if they don't have Sky they could see themselves on TV for free. Of course next weeks shows will now probably have a very different air.
The damage to both companies is pretty bad reputation wise, Sky can only come across as the "money grabbing scum" of the situation and many who subscribe for WWE or pay for their PPV's may well boycott or cancel. When RAW can be easily streamed for free via Hulu or the network gained by VPN use for cheaper than Sky would want to charge then it's far more likely people will take that route than cough up the £15 for something they were already offered cheaper/free by the provider themselves. Sky could actually have damaged their own interests here, while not their top ratings winner due to the time of the show (the other issue with UK PPV, it's a day off work as well, making the cost more in line with the US in real terms) but there is a lot of fan recognition and goodwill that could now be lost, not to mention relations between the two companies.
It's obvious what Sky want... the Network to be either a full time Channel as in Canada or part of their NOWTV bundle. WWE of course need and require the Network to be sole owned as it's proven to be a failure with Rogers and any watered down version not including PPV's in the UK with full price at current rates is suicidal.
This is gonna affect the share price, it's going to fall cos it's another, on the surface fail on the part of WWE. Details of what went down will not be able to be kept out of the public domain as they are traded, their shareholders will have to be told...hence the uneasy silence... legal positions are being checked, double checked and remember Sky is Rupert Murdoch, the same guy who owns Fox etc... so it's potentially a real "battle of the billionaires", but RM has FAR more than Vince.
"The Buck Stops" with Vince, this was his card to help save the Network concept, the UK fans, the most loyal and rabid fans outside their core business could have saved the Network, they were being given the "sweetheart" deal to do so...till the evil empire stepped in. While fans will clearly heel Sky in this, Vince also deserves a lot of the blame.. under promise, over deliver is always the best way... The UK would have griped had it been £8.99 a month and no free PPV or not this one, perhaps a later month for a lesser PPV but now they've been offered something and can't have it...they won't take anything less. Vince is very much against the "bait and switch" and regularly offers refunds to a live show if a major name doesn't appear. He probably feels awful for the UK fans and will be desperately looking for a "make up" option. The negotiations obviously went to the wire, WWE played "chicken" and lost...the damage is done and from a business perspective, Vince McMahon just lost his biggest battle yet, this was the one that had to work... the WWE network now probably cannot go global as promised... if that's the case, how long can it, or he last...
Of course there is the other option... the one that being a wrestling fan we are familiar with... Vince, like the Doctor and Steven Moffatt over at Dr. Who...lies.
The business is based on work and there have been suspicions they have worked Wall Street and investors...so are they above working the UK fans? Knowing they can't do what was intended they announce it anyway? so the climbdown seems forced and Sky the villains? Sky screwed the UK Fans is a better line than Vince screwed the UK fans or the UK fans screwed themselves. I've even seem some speculate this could all be to lower the price so Shane and his venture can sweep in and buy the company.
Whichever way you look at it, heads will roll at WWE and this time Vince might not be able to save his...especially if Sky do either rip up, force renegotiation of their deal or even sue to enforce it with damages for the attempt... Vince has already lost one round in a UK court that cost them the WWF name.
Have fun on the UK tour next week Vince... you better have something VERY good up your sleeve for RAW...
What do you all think? Are you mad, happy or indifferent? Should us "whiny Brits" be grateful we get WWE at all or be given our rightful due as their 2nd largest market?