I have an issue with this "tape library" argument.
Nowhere has it ever been said that this is what WWE is interested in. It's never been brought up in the last 16 years that WWE is interested in buying companies "for their tape library".
WCW and ECW are not the only libraries/IP sets WWE has bought. World Class, Central STates, AWA, Maple Leaf Wresling, Stampede Wrestling, plus a bunch that had been brought under the JCP --> WCW umbrella.
WWE paid the Gagne family $3M for the AWA library. I googled up stuff yesterday that said that WWE's standard rate was $500 per hour.
The only reason why this term gets thrown around is because that was one of the reasons why the WWF bought out WCW (among other reasons, the main one being: Vince wanting to thrash around his proverbial dick and show everyone how big it is). It's only thing we know for certain that came out of that deal.
Since then, ECW, ROH, TNA and every other company under God's yellow sun has been treated like WCW. "WWE wants them for their tape library, that's the only thing it's worth".
I'm sure that the tape library is one of the benefits that comes with buying TNA out, however we have to look at the bigger picture. WWE didn't acquire just WCW's tape library, it took it's entire IP (the tape library being part of that). That's the reason why they could debut Booker T as Booker T or Diamond Dallas Page as Diamond Dallas Page.
Well, most of the TNA talent were wrestling under their own copyrights. As for TNA copyrighted wrestlers, Suicide comes to mind, maybe Curry Man, Judas Mesias, Rellik--there's not much. AJ Styles, SAmoa Joe, Bobby Roode are working in WWE as Styles, Joe and Roode.
You're right, in a narrow sense, that buying the tape library would include the right to use the characters and trademarked concepts in the tape library--Fourtune, MEM, Aces and Eights, etc. I think the details can be worked out there for either company to use any of it as part of the agreement--Impact Ventures could sell the IP to WWE as Part A of the agreement, while Part B allows Impact Ventures to license any of it for Impact TV for $1 a year or something. And maybe PArt C prohibits WWE from using the TNA PPV names for WWE PPV.
If the WWE buys TNA, it won't be only for its tape library. It'll be a claim on the entire IP, meaning they can acquire talent and use just about anything TNA's ever created. On top of this, WWE gets to jump on the foothold that TNA has already in the Indian market which is quite large as we learned some years ago.
WWE already has an Indian TV contract, so they might not be able to take advantage of the Sony deal.
There are a number of things more valuable than a tape library.
Those things are more valuable to TNA/Impact Wrestling/Corgan Sports Inc, but probably not that valuable to WWE. (In my opinion)
With that said, to assume that WWE cares only about the damn tape library would be idiotic. It's one of those things that us internet fans have spread around to the n-th degree and it's become one of those "facts" even though there hasn't been a single report, not even a rumor, that states that this is what WWE is after.
So to refer back to the topic here: no, it wouldn't be genius.
That's fair. I can never tell with my ideas like this--they're off-the-wall to the point where I can't fairly judge.
Why would WWE want to only purchase the rights to the tape library? Why would WWE want it in the first place? So they can sell a few DVDs on AJ, Roode and Joe?
Yes. Plus Angle, fluff out their Sting package, maybe take another ride on the Hulk Hogan nostalgia train. Maybe something tracing the Kliq/ NWO/ DX /3LiveKRu/ The Band/.
WWE Network content, DVD content, etc. It may not seem like much to us, but the reality is that WWE pays $500 a month for pro wrestling TV tape, whether it's ECW or Central States. What the heck are they going to do with the Central STates library? I don't know, but they have some sort of plan. (No disrespect to the old timers who loved Central STates, it's just that I'm 43 and I have no idea who was there or when etc.)
Keep in mind that the WWE doesn't even want TNA referenced on TV. With only having the tape library and not ownership of the entire company, do you honestly think they'd run FOOTAGE from TNA while TNA is being ran by Corgan or Dixie?
Maybe they would, maybe they wouldn't. But the evidence suggests that WWE is willing to pay for territorial tape libraries. MAybe it's just Vince's ego and he wants to collect it all. Maybe it's seen as a minimal investment that future developments might turn into gold.
That's literally free advertisement of TNA in the highest degree. Thousands of DVD sales, showing AJ's best work in TNA and thus promoting TNA as the place where AJ, Joe and Roode started.
That might be true. But is TNA today, or Impact WRestling (name change probably goes with ownership change), the same place? If WWE can sell The AJ STyles Compendium DVDs, and use that to use AJ Styles to sell tickets, does it really matter to WWE if 350,000 people watch Impact on Pop vs 300,000?
It raises curiosity and at the very least improves TNA's brand awareness. There's absolutely no way WWE would go for this. The payoff for them does not outweigh the consequences.
Fairly argued, I just think that, for WWE, the payoff (the benefits of using the TNA footage to boost Styles, Joe, Roode, maybe a returning Angle) and the consequences (promoting TNA/Impact today) are both pretty small, in line with the $1M or so investment WWE would be making in buying the 2002-16 TNA library. (And $70000 a year for the Impact library going forward.)