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It bugged the crap out of me at first, now I'm just used to it.
I think it should have stayed WWF. No one gives a damn about the World Wildlife Fund. They could have changed their name and it wouldn't have made a difference. If I were that judge, I'd have thrown that case out.
Second thought, why couldn't they both keep it? Its not like they compete with each other. There about as far away as you get from crossing paths.