This segment is the epitome of why TNA will never reach WWE heights. Sure, WWE used to do stuff like this back in the day (HHH and Steph, MM and Elizabeth, Edge and Lita), but times have changed and fans no longer buy into stupid garbage like this.
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Okay, that's that idea dispelled.
Personally, I thought it was a great segment despite having reservations beforehand. What got me was that it had subtleties that are very rarely seen in Sport's Entertainment comedy spots - it has already been pointed out or alluded too that ODB looked very well for someone who is generally portrayed as very masculine and that the outfits that the MA girls were wearing weren't overly sexy. This was to illustrate her as not being the 'booby prize' (

) KnockOut.
However, no-one has noted about ODB also doing a great acting job; showing distress, including actual tears, when it appeared that EY was considering the harlot option (Eve should be sent a copy for reference).
While there was a comedy aspect to her then stripping off the wedding dress, it wasn't just for comedic effect - it was a desperate last gasp attempt to keep her man, which built some trepidation that there might not be a happy ending.
This was all accentuated by EY who portrayed throughout this portion uncertainty as to which road he was going to travel.
With these elements observed, it helped with the release of humor in the remainder of the 'ceremony'.
Comedy is in the eye of the beholder and will be subject to many variables but as far as performance or execution, this did tick all the boxes for a successful segment.