Why not end Raw early and at different times 3 or 4 weeks in a row? The audience has been programmed for 15 plus years to be able to tune in and catch an over run. If I knew that a hockey game or football game was going to overtime and I wasn't a diehard of the two teams, instead a casual fan of the sport, I'd most likely tune in for just the exciting overtime. So why not screw with the casual wrestling fan and end the show early. Whenever the main event ends so does the show and If you didn't tune in in time the show might be over already. Just imagine a casual fan turning on the USA Network at 11:03pm EST and finding no RAW. Every one of those people would immediately be on their phones trying to find out what's going on. When they find out that the main event ended at 10:52pm they will want to know why and probably be pissed they missed it. Now hopefully you do it again and again and that casual fan starts tuning in earlier and more consistently.