At first it was basically him just carrying the book and making inexistent "quotes" up. But as of late, Shannon Moore has been playing the gimmick straight. Showing no respect for his (face) opponent's, putting Jesse Neal in a pickle with said opponents, and pretty much running rampant. Yeah, he basically turned heel. But his partner is a face. I like the dynamic as it may force Jesse to "toughen up" as opposed to breaking up the team. Think about it. Jesse looks like the kind of guy you shouldn't mess with. But Mr. make-up and tight leather pants is the one with the cohones in the team. I really like that possibility. As well as Shannon's new direction. he seems more lively and the whole book of DILLIGAF stuff isn't just made up fluff some might mistake as personality. Not to mention how it's really shaken up the dynamic of Ink Inc itself.