They didn't miss the boat. They let it go, purposely. They knew they didn't want Ryder to succeed for bucking the machine, so they fed him to Kane and subsequently jobbed him out to every heel available.
Ryder, at his heights, could have very well been a contender for a world title. Let that sink in: RYDER could have fought for a world title, like the idea or not. The fans were begging for him in matches that he had absolutely nothing to do with, his reactions were ridiculous and his US title win had one of the loudest ovations of the year. They knew that, but they purposely let that ship sink.
Ryder, at his heights, could have very well been a contender for a world title. Let that sink in: RYDER could have fought for a world title, like the idea or not. The fans were begging for him in matches that he had absolutely nothing to do with, his reactions were ridiculous and his US title win had one of the loudest ovations of the year. They knew that, but they purposely let that ship sink.