I think it might be leading to some sort of heel turn for Ziggler or Ambrose or it might simply be the start of them adding some needed hostility to this program. In the next few weeks, I'd like to see more of this hostility come out from all parties, including Daniel Bryan. In the case of Ziggler & Ambrose, Bryan's got a lot to work with if they want to go down the road of them being hostile towards Bryan due to professional jealousy.
In Ambrose's case, Bryan could mention how he seems to be "lagging behind when it comes to success without the other members of The Shield. After all, Seth Rollins is Mr. Money in the Bank & The Authority's new golden boy while Roman Reigns as an opportunity to become the new WWE World Heavyweight Champion. As for you Dean...well... your biggest career successes on your own amount to you sort of just twitching and talking to yourself like someone on too much Ritalin or not enough."
As far as Ziggler goes, Bryan could bring up the fact that Ziggler seems to get hurt whenever he has any real momentum going for him. If he really wanted to get under his skin, he could say something to the effect of Ziggler always trying to overcompensate for things by asserting that he always "steals the show" with something like "Dolph, the only times in which you're able to steal the show is when Daniel Bryan's not on the show."
I think it's important, however, for Bryan to keep acknowledging the fact that the fans have so much to do with his success. Bryan's the most over babyface on the roster, fans WANT to cheer for him and they LIKE cheering for him. They tried turning Bryan heel about the first of last year and it didn't work because, as I said, people genuinely want to cheer for Daniel Bryan as a babyface. In this day & age where there are more & more smarks attending the shows, where there are more pessimistic fans attending the shows and people who just don't want to suspend disbelief in order to cheer for the "good guys" over the "bad guys", Bryan is someone on the roster that fans enjoy rallying behind as a babyface. I could picture Bryan saying something like "Without these fans, I wouldn't have gotten the opportunities I've had and I've made the most out of every single one of them. Whether it's winning Money in the Bank, winning my first World Heavyweight Championship, being part of Team Hell No, beating John Cena at SummerSlam or taking on The Authority in my journey to become the WWE World Heavyweight Champion at WrestleMania XXX. At WrestleMania, I'm going to make the most out of this next opportunity these fans have helped give me by becoming the new Intercontinental Champion. Unlike some people, I don't whine about the powers that be holding me back, I don't whine about The Authority trying to take me out, I don't whine about how unfairly they have the deck stacked against me. I just fight that much harder to win for myself and for these people because they've stood by me when I was long since written off as just a good little helper. I don't have to constantly boast about stealing the show in order to make myself feel better because these people let me, The Authority and every other person in that locker room know who really steals the show around here."
I think a response along those lines keeps Bryan firmly as a babyface who acknowledged and appreciates the support of the fans while simultaneously giving him a bit of an edge in which he's still a "nice guy", but a nice guy with teeth. We've seen Bryan deliver some very passionate promos and I think something along those lines would really resonate with fans.