Currentely both of these titles are relatively meaningless. From the 80's to the 90's the WWE used the I.C title to elavate superstars to superstardom. From the turn of the decade the title started to lose credibilaty and in 2002 it was discontuned for a few months. They brought the I.C title back a few months later on raw and brought in the U.S title on smackdown. Since then it has been used mainly to bring in new guys and make them mean something right away. Superstars will come in, win the belt, and then fade into nothingness, or compete on superstars same difference. What the WWE did about a year ago was combine the tag titles, while this didnt solve the WWE tag team problem it gave the title holders credibilty, made Big Show relevant, and title matches main evented a number of Pay Per Views. They should do something rather similar with the I.C and U.S title, both titles are titles from the decades ago and are not very relevent anymore. Combine them as 1 title and call it the Smackdown vs Raw championship. Have the champion compete on both programs and have their be a title match on almost every PPV. By doing this you give the champion double the exposure so they will have a much better chance at getting over and will more likely be able to elevate themselves to Main Event championship gold. The name of the championship can use some work as it doesnt quite roll of the toungue so any other ideas you can come up with would be welcome. I think this title would elevate superstars to superstardom and make a mid card title relevant for the first time in a decade.