IMO it will take more than one or two guys to become big draws to save the company. They have these two guys already, and as much as ppl won't like me saying it, IMO its Cena and Batista. Orton and Edge have worked their way up to being near that spot, and all the other top guys are the remaining guys from the Attitude era. Much like WCW had Sting and Goldberg as two guys who worked their way up WCW and joined all the old WWE guys in the top spots. For a guy to get a character over, he needs to just b himself with the volume turned up. Guys like Kennedy shud receive his promo cue card, remember the key points that creative want him to say, and then jus make up the rest. We know DX got fined in the beginning for their antics until ppl wanted to see it and Vince said 'Oh, ppl like that? Better keep doing it then.' Do you really think the Rock was given a cue card that read "Don't forget to call Kevin Kelly a hermaphrodite." Probably not.
But what WWE really needs is to plan thier PPVs and rivalries far in advance. PPV matches shud have a month long build, and either follow on to the next part of the rivalry or create grounds for a new one. Batista v HBK at Backlash shud have ended with Jericho screwing one of them over to start a bitter fued, not calling HBK a liar on the highlight reel (altho that was a damn funny segment), and then havin a match announced on wwe.com.
The brand extension also doesn't allow for lots of the younger mid carders chance to get on PPV unless they're a champ (I can't remember the last time i saw London and Kendrick on PPV) because all the match time is taken up with the big names from 3 separate shows. The Divas HAVE to have a match even if there's no build just so they get PPV time. Did we really need to see Big Show v Khali? Couldn't we have had Carlito and Santino winning the tag belts instead (especially as Holly/Rhodes haven't defended them in 4 months!)?
Let's look at Summerslam '99 (one of my all time faves). Each match on the card (except the Women's title match) was either the conclusion of a long fued, or the beginning of a new one. Here's the card and how it developed.
1. D'lo Brown v J. Jarrett for the IC/Euro belts. Jarrett had lost the IC belt to D'lo on Raw, and was having trouble with Debra (his valet). D'lo had won the Euro title the month b4, had been helping Mark Henry (his tag partner) lose weight and was becoming a fan favourite. Debra convinces everyone that she's leaving JJ by coming down w/ D'lo. Distarcts the ref at the end, and Mark Henry comes in and costs D'lo both belts with a guitar shot. This then put JJ and Debra over as bigger heels, and started a D'lo/Henry fued for the Euro belt (which JJ gave to Henry)
2. Tag Turmoil match:- Started w/ Edge/Christian vs New Brood (Hardys) w/ Gangrel. So there's a fued between these two teams. They wrestle the majority of the match and E+C beat the Hardys, which wud lead into their massive tag fued which the Dudley's wud get involved in l8r. E+C squash the next two teams (Mideon/Viscera + Droz/Albert), but at least those teams got some exposure on PPV, and then get beaten by the Acolytes. Then the Hollys come out who'd only formed a team the week before, we get to check them out and then Farooq and Bradshaw leave victorious, because in '99 they were the team that cud crush anyone.
3. Al Snow v Big Bossman Hardcore belt w/ Road Dogg doing on the spot commentary. Road Dogg got on PPV to talk and hit Bossman w/ a nightstick. This fued was a month old now, where Al had ditched Head and gotten Pepper. It then led to Snow eating Pepper, and the whole Kennel From Hell fiasco, but hell, a fued is a fued.
4. Women's title match - Just there for the Women really. Ivory beat Tori if you care.
5. Lion's Den Weapon's Match Shamrock v Blackman. This fued started 2 months b4 with Shamrock always winning in matches, Blackman attacking backstage. Both guys speciality matches combined into one to end the fued, Shamrock wins.
6. Test V Shane for the right to date Steph. Great match, great build up with Test crippling the whole MSP, and then fighting Shane w/ the Posse always interfering (the Mean Street Posse NEVER won a match, yet were involved in one of the biggest matches in the card) First time u see Shane dive thru the announce table, first time u see Shane wrestle properly. Great match, great finish with the Stooges. Fued ends, steph/test angle continues.
7. Taker/Big Show v Kane/Xpac Tag Titles. (Fave match on this card) Everyone's fave underdog tag team at the time (coz Kane always had to do all the work) versus the two guys you DONT want forming a team. This started as Kane and Taker beating the crap out of Big Show. Xpac cost Taker the World title at Fully Loaded so Taker tried to cripple him. Kane comes out to save, suddenly out comes Big Show and we have a new unstoppable tag team. We saw Kane's character develop further as he was torn between his friend and his backstabbing brother. Kane learns of Taker's betrayals and sides w/ Xpac, and pays for it. Taker and Show obliterate Xpac after Taker hits the best move in all of wrestling (tombstone piledriver) and we have new tag champs. This wud lead into Taker/ Show vs Rock and Sock for the next month, then Taker went on the shelf til the following June so any other fueds had to b scrapped.
Rock v Mr Ass in a Kiss My Ass match.
Mr Ass cost the Rock the no. 1 contendership at Fully Loaded. Was supposed to show Billy cud hang with the big boys (he was KOTR after all) and he didn't really pull it off. Rock won, fued ended, Rock did RocknSock, Billy hooked back up w/ Road Dogg after a coupla months of nothing.
Triple Threat Match Austin v HHH w/ Chyna v Mankind w/ Jesse Ventura the guest ref.
We saw months of HHH working his way up to the no. 1 contendership. Begins attacking Austin, forced to put the title shot on the line against Taker and Chyna, Chyna wins thanks to Austin. Chyna defends it against HHH, wins it thanks to Foley. Foley challenges Chyna for title shot and wins it. HHH challenges Foley for title shot and no one wins, so becomes triple threat. Foley wins the match after being added to it the week before, HHH injures Austin to spark their fued several months down the line, and the night after HHH gets his title win and his career soars even higher from that point on.
I can't remember a PPV since 2001 that had that sort of detail in every segment. If you can think of one please put it up here because i'd like to be reminded.
Now, every match on that card either had an amazing build, or started off a new fued or was used to showcase guys who didn't have anything to do at that stage. That's the sort of writing the WWE needs to go back to doing otherwise if we don't see these guys wrestling/doing a promo etc in a scripted programme for a week or two with a big climax we forget about them, or we immediately think 'well they'll b let go or jus stick around jus for a paycheck.'
When we get to see all our faves (not just the Main Eventers) being used regularly and effectively again, we'll see WWE ratings go back up IMO.
(Sorry, i know that went on for ages but i cudn't get my point across without all that.)