Remember, as I said in previous posts regarding Hogan (and I'm no big Hogan fan) these guys are independent contractors, no health insurance, no retirement funds, no union to represent their interests. When a guy like Austin gets as huge as he was, and Austin was bigger in 98-2000 than anyone not named Hogan circa 1984-87, then you can understand why they are reluctant to get beat in high profile matches, possibly putting over the guy who could take your spot at No 1 in the company, and the paycheck that goes with it.
I'm not saying I agree with it, but it is understandable. I think you can mainatin your individual star power and still put over other talent from time to time. HBK had a horrible reputation when he rose to prominence as a singles wrestler in the mid to late 90's, but has been much less political since his comeback in 2002. He's put over Orton, HHH, Flair, Taker, and Jericho to name a few during that time, but has been able to protect his character and remain a top draw. Certainly HHH & Cena have put over top guys and maintained star power, just as Flair and Savage did a decade earlier. Hogan was legendary for his reluctance to put over anyone, but Hogan also was the guy who got fired from the WWF for taking a role in a film project (Rocky) and who had promoter Verne Gagne hold him up for an obscene % of his paycheck on the condition he let him be champ over Nick Bockwinkle. Wanna be the man, give me a cut of your pay - NO WAY
Too many times we've seen guys who made huge amounts of $$ for a company sent packing when it suited mgt, look at Flair in WCW, Hart in 1997 with WWF, Hogan & Savage with WWF in 94 & 95. Loyalty is hard to come by in this industry, a wrestler has to look out for No. 1.
I apptreciate the efforts that guys who were willing to give back some of what they got, they've showed class and a committment to the success of the product that is commendable and admirable from a fan standpoint. But I totally understand if an Austin or Hogan is less than willing to make someone else look good at their expense, here today gone tomorrow in this buisness.