Thanks Lee, I thought the same thing. Actually, I probably need to update that again soon.
Not really.
While you may see a downward trend, your little line graph exists only in a vacuum. Which is to say it's not taking into account any other factors which have also figured into the downward trend of ratings.
Not really.
If you go back and look at the average ratings from 2001, you'll see a decline until 2004. Then in 2005, you actually see ratings tick upward until halfway through 2007. Once Chris Benoit committed his double murder-suicide, and the WWE was rocked by the Sports Illustrated steroid scandal a couple of months later, that's when you notice ratings decline again.
Why would i list every little factor for the decline/increase in the ratings in this graph, as it's not important as people can make their own assumptions why the in/decrease in the ratings for that year.
2005 was the year cena was drafted to Raw, the "John Cena Era" was in it's peak at that time, cena injured himself and was out fourteen months in 2007 (2008?).
From 2001 -2004, the yearly average declined from 4.64 - 3.67. Raw yearly average increased to 3.81 2005, to 3.9 in 2006. 2005 is when cena was drafted to raw, and IMHO for the increase in the yearly average for those years, was because of cena.
"Then in 2005, you actually see ratings tick upward until halfway through 2007."
We're not talking about individual ratings for each single raw. These are the average ratings for the year(s) and from 2005 rating fail 3.9 - 3.27, the only spike in the ratings was in 2009, and that yearly average was 3.57.
I Can list every single rating for every single raw from 2001-2012 and the results would still be the same accept the graph would have more up and downs, but the results would still be the same.. RAW has been trending downward.
To get an idea of the direction RAW is heading, you need to look no further from 1999 - 2012 yearly average rating.