From what I'm seeing, WWE is taking the NXT formula and attempting to apply it to their main show. For every Ziggler vs. Del Rio match like we got last night, there's a Christian vs. Sheamus match to accompany it. It's going to be important, in the long run, to maintain a steady balance of character development, storylines, and actual in-ring action, as these are the guys were going to be seeing on a week-to-week basis.
For most of the main event players, from Cena to the Wyatt's, they're established. We know what we're going to get from them, and we understand their characters. So it's fine to have those men have longer matches, which we've been seeing. The danger that's inherent is in matches like Christian vs. Sheamus. It was a very good match, one the crowd crapped all over, chanting "This is Awful" throughout. Why? Because we haven't gotten a real chance to get to know them again. Both are recently back from long layoffs due to injuries, and instead of inserting a storyline with some promos and character work, they've just been thrown out there to wrestle. Every week. Christian attacking Sheamus after Raw was a nice turn of events, as it actually put some juice into the storyline. But if what they're aiming for is a match at Wrestlemania, they need to stay out of the ring with each other for the time being, and work on building personal aspects to each character, and why we should care.
I'm all for long wrestling matches, but they should mean something. The Wyatt's vs. The Shield did. Bryan vs. Batista was of decent length, and it mattered in furthering the unpredictable main event feuds right now. The way WWE has presented things, they could go in any direction, so it was good to see a heel Batista out there against a face Daniel Bryan, and to give them some time before the DQ.
It's a balance. As much as Cena talked about them going to more action and less talk, the talking is an integral part of the product. In wrestling, often times, it's the talking that gets people to invest in a wrestler every bit as much as the in-ring action does.
Take Miz, and Wade Barrett alike, for example. When Miz was the hottest thing going, and Barrett was leading the Nexus, they were big-time guys, and not because of their ability between the ropes. It was what they said that got them booed. As much as the Nexus attacks were integral in getting them over, Barrett's promos meant just as much. It's the same with Miz. There was very little he did between the ropes to excite anyone, it was his mouth that really moved him up the food chain. He became known as one of the best, if not the best, heel promos in the business for a time.
Neither matter now, but they did for some time because of their mic work, not their in-ring ability. It's important for wrestlers newer to fans to get that mic time to help sell feuds. The Wyatts are over quite a bit due to Bray's ability to talk, and it was a balance between the attacks by the Shield, the development of them as characters, and their mic work that got them over as such a huge faction. But it was also their long 6 man matches that got them over as well.
It's a fine line, and WWE is finding a way to balance it. Longer matches work for this viewer, that's for sure, and I hope that they continue in that vein, while at the same time giving the mid-card time to shine on the mic. If they do, these 3 hour Raws will remain much more tolerable, as they've been lately.