See the Punk angle is July got people interested again. Brock Lesnar returning was meant to get people interested (had some mixed results to say the least), the issue now a days is that the wwe is lacking in the "wow" factor. That's what the big attraction was back in the day. The things these guys were saying/doing were enough to get people interested, that's why guys like Ric flair, hogan, savage, Austin, rock, undertaker, Foley, Jake the snake Roberts, benoit, Jeff hardy, the harts, British bulldog, ultimate warrior, lesnar, Goldberg, shano, HHH, Michaels, Kane, Roddy Piper, Diesel, (the list goes on but you get where i'm going with this) got so over, that's why they were big stars, it was because of the things they were, doing, what they were saying they had the "WOW" factor, that's what it takes, you can't do the same bland shit every week, the wwe needs to get that "WOW" factor back before it's to late.
They have guys who could do it, but the wwe needs to take the time and effort to look at what they are doing, they need to change the direction they are heading in, they need to start doing things that really get the masses interested (sorry but Brock Lesnar coming back for 30 - 40 days isn't going to do to much for the wwe), they can't rely on older established names anymore, they need new guys, with a new attitude, they need fresh shit, they need to start getting that "WOW" factor back, they need to step their game up or the wwe is going to slowly (very slowly) dwindle down to nothing (yes it could happen, anything is possible), but that's just my opinion.