I don't think that any one that is whining is doing so because "they pushed a new guy, but not my guy". They're whining because the company just put the biggest prize in the sport on a two star worker; a guy who has been a career bottom-carder because he can't wrestle well enough to be anything else; a guy who has spent the year proving that no matter what they give him to work with, he couldn't even get an average match out of the likes of Cesaro, Styles, or Orton. And why? Because his (not even really) home country has a billion-plus people and just got the network, and because he mainlined enough steroids in his year out of the company to make an 80s WWE star look straight edge? It's a ridiculously bad decision wasted on an even more ridiculously bad pro wrestler. I give a fuck about putting the strap on someone "new". Hell I wouldn't even have batted much of an eye if they had put a midcard belt on Mahal(even though that would have also been an objectively wrong decision), but as it stands, you have Styles, Owens, Zayn, Corbin, Nakamura, etc.- if you're gonna have Orton drop it, put the big belt on someone who is actually good at wrestling. Fans of quality in-ring action should be rightfully perturbed by this move.
Creating heat by putting the belt on a guy who is so bad in the ring that he should barely be getting paid a hot dog to show up and be one of the first guys dumped out of the ring during a card opening battle royal in a run-down armory in middle America somewhere is not the kind of heat a company like WWE should be attempting to capitalize on. Frankly its pathetic, and zero different than if they had put the belt on Ellsworth late last year.