A Look Back: What WWE's ECW did right

Trill Co$by

Believes in The Shield!
Since everyone else who is a frequent poster has come up with their own series of Topic Titles, be it in the Wrestling or Non-Wrestling section, I figured it was time that I got my own. And what better section than a series that takes another look at "disaster points" of wrestling history and gives them a different lighting.

In other words, I'm taking A Look Back and seeing what was done right. And to kick things off, I figured that I would go with the much hated ECW Brand that was active from 2006 to 2010 before it was dropped for NXT.

Now as we all know the WWE's version of ECW was not the same version as Paul Heyman's. If anything, it favored more so the Tod Gordan style of booking with less Ultra Violent matches and more emphasis on actual in-ring abilities. It produced stars of today such as the current WWE Champion, CM Punk all the way to the likes of Kofi Kingston, The Miz, Evan Bourne, and the current World Heavyweight Champion Sheamus.

But even though these stars came from the "land of extreme", the brand amongst the IWC's eyes was anything but the lesser version of a company that once shared its name. And I get it, to the so called "original" ECW fans, the lack of chairs and steel chains was very annoying, and the subtraction of old ECW veterans didn't help much either. But to me, that's what made ECW so great.

Paul Heyman did an interview not long ago where he said that hypathetically if he took of TNA, then he wouldn't even get a hold of all the ECW guys from the past. If anything, he'd simply have a handful such as the dominant three (RVD, Bully Ray, and Devon) that are there now. He went on to further say that he would rather take guys like Aries, Samoa Joe, and AJ Styles and make THEM the livelihood of the product because at the end of the day, that's what he did with the original ECW.

RVD, though a big name now, wasn't shit until Heyman took him up and made him a household name to the ECW party. And with the ECW brand, that essentially, is what was done as well. Sure, WWE put a few under carders who weren't worth much on the brand, as well as underrated guys like Regal who could help future guys. But at the end of the day, ECW was about creating stars of the future.

Even though Christian was essentially the face of the brand, at the end of the day, the main focus was on the guys like CM Punk, The Miz, and even Ezekiel Jackson who were that brand's ultimate focal points. So in that ways, ECW was still true to the promotion it once new. I get that the lack of Extreme Rules matches and lack of veterans kind of watered it down, but even still, I think that when you look at it for what it was... and take another look at it without the Rose colored goggles on, you can see that at the end of the day, WWE's ECW was a great step in the right direction.
 
Personally, I believe some of the issues with the product were mainly in people's minds, or at least weren't legitimate problems.

Initially, I believe the first problem people had with the product was its name. It seems like a minuscule problem, but it's something that would tend to nag at fans in the back of their minds. It just wasn't ECW no matter how you spun it. If you were a fan of the ultra-violent, hardcore style of the original ECW, this may have felt like a slap in the face. As it seemed like they used the name "ECW" only to gain initial interest and held no respect for the original organization itself, nor any intention of continuing on where the original ECW left off.

With that being said, the name could have turned many fans away in the opposite respect. There are many wrestling fans who can't stand the original ECW and what it stood for. Many people will say it tarnished professional wrestling and was pure garbage. Referring to something that, in their minds, was much higher quality compared to ECW, as
that, may have been taken as utterly ridiculous and disrespectful not only to the fans, but to the WWE-ECW roster itself, thus turning fans against the product.

All of that aside, I believe that the WWE-ECW did do some great things. We saw some very good matches between CM Punk and John Morrison, Christian and Jack Swagger, and various other feuds. Not that every match was great, or even good, for that matter, but it was entertaining in terms of a C show.

I also believe that many of the storylines were effective. They usually weren't high profile or intensely gripping, but they did what they needed to do; make moderately entertaining television for a Tuesday night.

All this put together did something that is very important for the WWE in 2012, it pushed and put over tons of talent. CM Punk, Sheamus, Christian, The Miz, etc... I will boldly say that some of them may not have even made it to mid-card status without WWE-ECW.

While WWE-ECW had a ton of problems, it served a purpose, even if it was indirect. I was relieved when it ended and I'm glad it did, but I do appreciate what it did for the business while it lasted.
 
i very much agree thats wwe's bring back of ecw was better than TNA'S EVO 2.0 stint and if wwe didnt bring it back there would of been no CM Punk or Shemus and just for punks pipe bomb i thank vince mcmahan as he got me watachin WWF sorry WWE again !!!
 
It's nice to see someone else realize the positives that the ECW brand brought about.

Looking back, I'm sure people wouldn't have shat on it had it been called something other than ECW. With the original promotion, it was hardcore in terms of presentation and wrestling. So anything other than that would've been unacceptable in the eyes of die-hard fans.

The original ECW and the new ECW were similar in one way: talent. The original ECW consisted of hungry, unknown guys and rejects from the other promotions. There were some established guys like Jimmy Snuka, Mick Foley and Terry Funk who were part of the product, but the core of the original ECW consisted of guys that neither WWE nor WCW wanted...at least until they became huge. You had guys like Chris Jericho, Chris Benoit, Dean Malenko, Eddie Guerrero, Rey Mysterio, Rob Van Dam, Taz and the Dudley Boyz shine and eventually get signed to the other companies upon doing so. The new ECW was similar in that they had a couple of established guys like William Regal, Goldust, Christian and Finlay among others but the core was the young guys looking for a break. You had CM Punk, Kofi Kingston, Jack Swagger and Sheamus make their debuts, whereas they mostly likely would've sunk had they debuted on RAW or SmackDown, and John Morrison, the Miz and Zack Ryder get better exposure, whereas they probably would've been fired had they not been part of ECW.

So maybe the new ECW wasn't as hardcore or violent as the original, but it's not surprising why the formula wasn't replicated. According to "Hardcore History: The Extremely Unauthorized Story of ECW," Paul Heyman knew that reproducing the original product wouldn't work. He knew the die-hard fans wouldn't accept the product, regardless of how good it was. It could've been a better product than RAW or SmackDown, but the original fans wouldn't accept because it was tied to Vince McMahon.

The new ECW does get a bad rep from time to time because it didn't match up to the original ECW. But it did serve a purpose when it was around.
 
WWE ECW originally had potential. I liked the format of the show with the dimmed arena, brick & fence entrance set & coming through the side of the crowd, the ring cameras were placed facing the announcers table, Joey Styles & Tazz weren't bad at commentary IMO, ECW logo on the mat, the overall bare bones look. I thought the WWE for the long run was going to provide a TV-14 hardcore night show that would cater to the 17-35 demograph and an alternative show to the Raw and Smackdown brands. Of course WWE decided to change the direction of the show.
 
I think the original ECW had more credibility as a promotion, and so it was able to make stars out of guys like RVD, Dreamer, Sandman, etc.

WWECW was treated as bush league, and while it got guys on TV and gave them some exposure, it wasn't until after ECW dissolved that The Miz, CM Punk, and John Morrison moved up to main event status.

As far as what WWECW did right, I'd agree with you that bringing in new faces was a good move, but the show was also saddled with older WWE wrestlers who had nothing going on (Chavo, Kane, Henry, Hardy). None of those guys were ever in competition for the other two world titles (at that point in time), but all held the ECW title. So I think it's kind of a wash on that front.

I was really excited about ECW returning, but quit watching shortly after Lashley won the title. From a creative standpoint, I consider it a failure.
 
Early WWECW was not bad at all. CM Punk Vs. John Morrison, CM Punk Vs. Elijah Burke were some top notch matches. After awhile I just lost interest in the show. There were no ECW Originals left in ECW. They might as well have changed the name to FCW. But I have to give credit where credit is due. A lot of great talent that have gone on to bigger things started their WWE careers on Tuesday night.
 
I believe that the ECW Brand did wonders for Christian and many other superstars that were on it because like the OP said Christian essentially became the face of ECW and was seen as a serious World Championship contender after the brand ended so did guys like CM Punk, Kane, Mark Henry, Big Show, Bobby Lashley (had he not been released) and Jack Swagger.
 
I think WWE's ECW has some positive things to it. It allowed more wrestler to be exposed. Also, alot of top superstars came from it such as CM Punk, Sheamus, Christian was the face of tht brand, and even top divas came from there in Kelly Kelly and Layla! SO WWE ECW brand was good for some reasons
 
The best thing it did was close.

If they wanted to do another brand, that was your choice but to name it ECW with that lengthy history and not keep the same style was stupid, doomed to fail. Its like someone buying Playboy Magazine and then not having nude pictures in it.

Thats just my opinion.
 
I dont see whats the hate for WWECW. It was entertaining and helped developed stars. Only thing they did wrong was call it ECW and have people think of they was going to get what they seen in the 90's. Other than that it produced future talent and at the end of the day that was the goal so whoever was looking for straight hardcore matches buy the DVD's of the past or youtube it!!!
 
The best thing it did was close.

If they wanted to do another brand, that was your choice but to name it ECW with that lengthy history and not keep the same style was stupid, doomed to fail. Its like someone buying Playboy Magazine and then not having nude pictures in it.

Thats just my opinion.

What allot of people like you had wrong was thinking that it was bad purely because it wasn't living up to the brand name. Once you get past the name what you had was a fine product that debuted and pushed younger stars, allowed current stars who were lost in the shuffle a place reestablish themselves. No it wasn't "extreme" it was a wrestling show. The wrestlers were allowed to go out and have wrestling matches, decent matches for the most part which made the show from the 2007 - its closure in 2010 a good wrestling show. How is a good hour of wrestling every week a failure?
 
Let just say this first before i start on WWECW, I am a huge fan of the Paul Heyman ECW. The South Philly Bingo hall promotion. For me it was a show that was for the fans, becuase without the fans ECW wouldn't be what it was today it would be most likey an indy promotion but Paul Heyman was smart enough to know that the Wrestling word is sorta like the heavy metal music it needed to be turned on its side and have something new. Nobody wanted to hear another Motley Crue song or AC/DC they wanted something new so ECW was like the Grunge. Now WWECW was something good at the beggining when it had some Orginals and had Paulie, it was consider as a world title it was up there at Main Events with the WWE and World Heavyweight titles, now what started to piss me off the most is when the orginals started to go away and you had nobody left which i am sorry but you need at least a few originals to show that its almost like ECW. The fact it had no hardcore matches didn't bother me any hell the best matches from ECW where Dean and Eddie which were wrestling matches. Then after awhile ECW title started to suck around the time Vince McMahon won the title I mean really thats is spitting on the name ECW and just a way to feed your fucking EGO McMahon. Then the changed the title not from the Gold bleeding title everybody knows but to a stupid Silver title. Also December to Dismember I didn't forget about that here is a little secret to why that pay-per-view might have been a failure. You held it somewhere ECW has never been. A norteastern promotion held in Alanta, are you fucking kidding me it couldn't be held is Philly, New York, New Jersey or somewhere north. The only reason Vince brought it back and will keep doing this stupid dvds is because he wants to get whatever little drop of money outta ECW's Legecy. I will not remember ECW for CM Punk, Shemus, Zach Ryder. I will remember ECW for Tommy Dreamer, Raven, The Sandman, Mikey Whipwreck, I will never forgive Vince for prostituting the name of Hardcore, for prostituting the name of ECW. Also even though EV 2.0 was sorta a failure, I give credit for Dixie Carter giving ECW a better send off then WWE ever did.
 
correct me if im wrong, but who said wwe's ecw had to stand for extreme championship wrestling? if i recall it started out as eastern championship wrestling. or maybe it was jerry lawlers e.c.w(extremely crappy wrestling) jus because it was called ecw doesnt mean it had to be flaming tables and barbed wire bat matches everynight. it served its purpose to develope new stars and cash in on the original brand gimmick
 
What it achieved was helping develop and promote superstars that went on to be regular mainstays of the flagship WWE programming, such as CM Punk, Bobby Lashley, John Morrison, Jack Swagger, Evan Bourne, Tyson Kidd, Zack Ryder, and so on. All of which at some point have won a championship.
 
Like many have said it was effective as a breeding ground for exciting new talent who went onto become mainstays in the company like Miz, Punk, Morrison, Kingston etc.

I also really enjoyed the New Breed vs Originals storyline and was dissapointed that more wasn't made of Elijah Burke after it but maybe that's just me...
 
Personally, for many years I was a bigger fan of ECW then I was of smackdown. ECW helped so many stars get over, including Evan Bourne, Jack Swagger, Kofi Kingston, Jomo, Miz, CM Punk, Christian (got back over in ECW, proved to vince his worth) and others. It also helped keep superstars like Kane and Mark Henry relevant. Oh, remember when they had built Chavo up to credible status again?? Yeah. It was an important show in my opinion, and they should bring it back.
 
I had watched ECW since early to mid 1995 and I was hooked the first time I saw it it was new and it opened my eyes to the indies I had never seen anything like it it was a breath of fresh air to see guy's you never heard of and some you have seen in the past in WWF or WCW, in a small company, out of all of the new guys of ECW that stuck out to me and I liked and still like hence my screen name The Sandman.

When I saw this guy I was like holy shit the dude is smoking and drinking I had never seen that in wrestling ever before Sandman did that, The wrestling in Heyman's ECW was awesome ( no pun intended with Mike Awesome ) It was a cool sight to see them using chairs and tables and even ladders and not getting DQ'ed for it.

Now fast forward 2005 When Vince brought back ECW One Night Stand just for one night that's it I don't think Vince himself Knew how hugh ECW was missed by the hardcore WRESTLING FANS.

It was a nice night just to watch ECW just one more time to relive what a lot of true wrestling fans had missed since WWE was the only wrestling company around ( this was before TNA got a TV deal ).

Then a year later in 2006 WWE once again brought back ECW One Night Stand and then the announcement ECW will be coming back to TV two after ECW One Night Stand 06 and RVD would face John Cena for the WWE title and then it would renamed The ECW Championship.

Now when ECW debuted on SCI FI I was thinking HELL YEAH Barbed wire matches no rules anything goes like the original ECW and then it debuted and the first match was with a zombie ? no chairs no tables a fucking zombie right then I felt so bad for Van Dam, Tommy Dreamer Sabu Sandman and most of all Paul Heyman his creation that he had 14 years prior Vince slapped him and The men who made ECW a house hold name and the True ECW Fan's right in the face with that first match hell if you go back and listen to Joey Styles and Taz you can tell they were pissed about what they were seeing right in front of them.

Now what WWE's ECW did do right they made stars some are still with WWE and some are not and one of the stars is the WWE Champion CM Punk.
 
I have to admit I liked the show through the Punk/Morrison times all the way through when Christian carried the title. It was a a lot of wrestling crammed into the hour, and I liked that. It was something different, and gave guys that might not be able to be worked in on Raw and Smackdown a place to show what they have.
 
I think WWECW achieved quite alot over its short lifespan.

It created quite a few new stars who are the backbone of WWE now. We saw the WWE debuts of talent like 3 World Champions in Sheamus, CM Punk and Jack Swagger, plus Kofi Kingston and Evan Bourne and it also gave good pushes to the likes of Matt Hardy, Mark Henry and especially Christian who did very well as the face of the brand.

I was hoping for a more "original" ECW style show when it first came back, after the success of the One Night Stand PPV's, with RVD as the main man. It is a shame that Van Dam messed up his push for himself, but we still got to see quite a few of the ECW Originals for a while, so it wasn't all bad. I enjoyed the New Breed vs Originals storyline while it lasted.

The mistakes came I think when Vince ran the ECW December to Dismember PPV in a non-ECW area of the country and gave himself the belt. That was an insult to the name ECW in my eyes, but we all know that McMahon never wanted HIS version of ECW to be anything like the Heyman original. It was never going to be a carbon copy of the original promotion, but in the end, with so little similarities between Heyman's and McMahon's ECW, I would rather the brand have been given a different name to ECW- but due to the name value of ECW and the hardcore loyal fans, you can see why Vince kept the name.

Overall, the brand may have disappointed some original ECW fans but it didnt serve its purpose for the most part, so I think it was quite successful in the end.
 
WWE never needed a third brand. I was against brining back ECW from day one although I still gave it a chance. It was never going to live up to its namesake's legacy but it did do something right in the sense that it gave future stars a place where they could showcase their skills before moving up to Raw or Smackdown. I personally felt that bringing back Heat and Velocity would have accomplished the same thing, but I digress.

The list of alumni from WWE's ECW brand who got over there is rather impressive. Some such as Sheamus, Swagger, Bourne, Ryder, Punk, Kofi, Miz, Morrison, and the Hart Dynasty got their characters over originally in ECW. Then others like Yoshi, Ortiz, or DJ Gabriel might not have seen as much success but they still got a shot at WWE through ECW and then some still reached the main roster.

That show gets a lot of hate, but it was certainly a success in helping future stars get their name out there befofe their true debuts on the two big brands. If it had been done under a different name and without a championship, then I think it would not even receive a fraction of the hate that it gets to this day.
 
As many have said it provided a good platform to introduce new stars and mix them in with vets who had been lost in the shuffle on the two big brands.

One of the things I find interesting is most of the guys from ECW were moved the main shows with their gimmicks in tact, however JoMo never got to have a push as his Shaman of sexy character on either of the big brands.
 

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